The Formation of the Conflicts Management Models of the Strategic Alliances under the Conditions of the Globalization

By Nikolova, Liudmila Vasilevna; Rodionov, Dmitriy Grigorievich et al. | Asian Social Science, October 2014 | Go to article overview

The Formation of the Conflicts Management Models of the Strategic Alliances under the Conditions of the Globalization


Nikolova, Liudmila Vasilevna, Rodionov, Dmitriy Grigorievich, Mokeeva, Tatiana Vasilievna, Asian Social Science


Abstract

The processes of globalization led to the fact that the world markets began to create new business forms actively, one of which is a strategic alliance. The conditions of the strategic alliances functioning uncertainty associated with a complex system of management and organization, conflicts arising from the work dissatisfaction and high uncertainty of possible outcomes. Conflicts may lead to the dissolution of the alliance at any stage of its formation and development. The influence of conflict can be minimized by choosing the most stable forms of corporations' interaction.

Objective: to develop and substantiate models which allow managing conflicts of strategic alliances on conditions of uncertainty of the current globalization state stage.

The result of this study is to construct two basic models of conflict management as a factor of the strategic alliances' stability: the state model allows identifying and eliminating the causes of the dissolution of strategic alliances in the conflict environment and forecasting model of variant forms of the corporations' interaction, leading to a stable development. For the formation and stability of the models a systematic approach is used as well as factor analysis and methods of the decisions' making. To control the conflicts, is to control the stability of strategic alliances: to predict the result of the activities, plan the development, to eliminate the problem quickly. The models, formed within the work allow predicting the result of the strategic alliances' activities: a stable development, consolidation or merger, dissolution.

Keywords: globalization, strategic alliance, stability, conflict model

1. Introduction

Nowadays the modern world community is in the process of globalization, the first phase of which falls on the beginning of the civilization. In the IV century BC first state was formed. By the beginning of XX century the division of the world space to the states was ended. And almost at the same time (1990) the second phase of the globalization process begins, which continues to the present. As a result, when the globalization process is ended, the dissolution the global community will start, and then all over again. On the basis of the above stated, we can conclude that the globalization is a cyclic process, which is submits to well-known laws of development - to centralization and decentralization.

It is understood that the completion of the globalization process will not happen in the nearest future. Globalization as any process has its positive and negative sides, so the international community should work for reducing or eliminating completely the negative effects of this process. Integrality and cyclical development of the international community allow us to consider the globalization, on the one hand, as a process and, on the other hand, as the system at a certain stage of development. Assuming that the international community is a system we can say that it has all the properties of the system. This, in its turn, entitles the authors to select in this system a subsystem - business. Business subsystem represents a system as well. This massage allows authors to perform operations not only with the individual objects, but with systems which are characterized by emergent and synergetic properties (Zhang & Liu, 2008).

The globalization processes led to the fact that the new business forms are begun to form. To the research the strategic alliances were selected. The strategic alliances' functioning is associated with a complex system of management and organization, conflicts arising from dissatisfaction and high uncertainty of possible outcomes (Lorange & Roos, 1993). Conflicts may lead to the dissolution of the alliance at any stage of its formation and development. The majority of the alliances' researchers explore limited, unrelated reasons for their dissolution, of which the leading scientists are I. …

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