Guido Rud, FilmSharks International

By Kay, Jeremy | Screen International, November 21, 2014 | Go to article overview

Guido Rud, FilmSharks International


Kay, Jeremy, Screen International


FilmSharks International's Guido Rud tells Jeremy Kay about building a slate ripe for sales and remakes.

Guido Rud's eclectic taste and focus on cherry-picking a handful of films each year has established him as a purveyor of distinctive features that stand the test of time. He calls them his cinematic pearls.

Rud, the amiable Argentinian who is the CEO and founder of Buenos Aires-based sales company FilmSharks, has a full slate of pearls heading into Ventana Sur (December 1-5).

FilmSharks will be touting the $3m Demian Bichir thriller Death Fearless, which four-time Emmy nominee Matias Gueilburt will shoot from August 2015 in Argentina, Mexico and the US.

The roster includes the comedy Papers In The Wind, based on a screenplay from The Secret In Their Eyes screenwriter Eduardo Sacheri. Rud just closed a pan-Latin American deal for the film with Disney.

The studios are frequent partners on a slate that Rud started building back in 2000 after he returned from his travels and completed his business degree.

Rud inherited the love of travel and global culture from his father, Norberto 'Toto' Rud, who was a journalist and businessman. With the assistance of his parents, Rud set up FilmSharks with the goal of championing distinctive young voices from the region.

"I started phase one with the new wave of South American films. We had the Oscar submission that year, [Lucho Bender's] Felicidades. I sold the first Damian Szifron feature, The Bottom Of The Sea, and then I had [Celina Murga's] Ana And The Others."

The initial slate was a strong statement of intent. Szifron's latest film, Wild Tales (sold internationally by Film Factory) has become the biggest local hit of all time in Argentina and is the country's Academy Award submission.

It was not long before FilmSharks' focus broadened. Accordingly the core team has swelled to include interna-tional sales executives Florencia Gasparini Rey and Delia Huertas in Buenos Aires, Roxy Kohan in Los Angeles and Utako Niimi in Japan.

"We realised the only way to survive was to get bigger films that could perform theatrically in several territories," he says. "Now we're doing six to eight films a year. When we pick up a title, we need at least a sales forecast on 12-15 territories for theatrical releases. I don't want to sell loads of films; I want to keep it small so I can dedicate time to each film. …

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