'Chalk and Talk' to 'Technology-Teaching' -A Study on the Use of Logistics in Marketing of DLPs

By Babu, Dula T. | Advances in Management, December 2014 | Go to article overview

'Chalk and Talk' to 'Technology-Teaching' -A Study on the Use of Logistics in Marketing of DLPs


Babu, Dula T., Advances in Management


Abstract

Many studies like CII (Confederation of Indian Industry) and Assocham's study revealed that logistics sector in India's attracted investments more than Rs. 20,000 crore in first half of 2008. There has been rapid growth in almost all sectors including aviation, metals and mining and consumer durables among others. According to many studies Indian logistics industry is expected to grow annually at the rate of 20%. The estimated revenues from Indian logistics industry would be $385 bn by 2015. Market share of organized logistics players is also expected to grow in an accelerated rate.

Similarly, the distance education system has come to stay as an accepted form of education and has been gaining market share significantly in recent years. More than 70 countries are offering educational programs through distance mode all over the world. The distance education has made it possible for those in inaccessible areas, the dropouts and those who want re-entry into education and the economically weaker sections to avail of educational opportunities. It is a particular boon for women in India since parents are often unwilling to send them beyond their immediate locale for education.

Technology revolution has brought a paradigm transformation in acquisition, dissemination and testing and evaluation of knowledge in the modern society. "Education is at your door step" is the slogan of present day 's institutions.

Keywords: Logistics Industry, India, Technology Teaching, Distance Learning Program.

Introduction

The concept of logistics is defined as the process of planning, executing and controlling to achieve cost effective flow of raw materials, in-process inventory, finished goods and related information from point of origin source to point of usage and or consumption for the purpose of meeting the requirements of customer.

Scope in Logistics

Many studies like CII (Confederation of Indian Industry), Assocham's study revealed that logistics sector in India's attracted investments more than Rs. 20,000 crores in first half of 2008. There has been rapid growth in almost all sectors including aviation, metals and mining and consumer durables among others.

Among the factors cited by analysts for the rapid growth of Indian logistics include the growth of organized retail industry, commodity markets, growth in manufacturing and development of Special Economic Zones (SEZ). According to a report by Cushman and Wakefield, real estate consultants, Indian logistics industry is expected to grow annually at the rate of 15 to 20%, reaching revenues of approximately $385 bn by 2015. Market share of organized logistics players is also expected to double to approximately 12% during the same period. The report revealed that about 110 logistics parks spread over more than 3,500 acres at an estimated cost of $1 bn are expected to be operational.

Many SEZs have necessitated the development of logistics for the domestic market as well as for international trade. The mega cities like Mumbai, Kolkatta, Chennai and Hyderabad have become preferred locations for logistics parks. These cities have good connectivity by excellent port, rail and road and have attracted significant investment in infrastructure. Many logistics players are in the process of setting up warehouses, container freight stations, inland container depots, logistics parks, distribution centers and other facilities to tap the trade opportunities fuelled by revolution in the retail, ports etc. Demand for warehouses and logistics services is expected to accelerate further due to increase in foreign trade and the upcoming Maha Mumbai Special Economic Zone. Warehouse rentals in Panvel are expected to increase by 15 to 20% over the next two years. Proximity to textile and auto-component industry clusters and other manufacturing units has made Kolkatta a major economic centre according to the report.

Special Economic Zones (SEZs) in the proximity of Kolkatta have received approvals. …

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