Ceridian, Home Instead Win ASA Business Awards
Kleyman, Paul, Aging Today
The Ceridian Corporation's LifeWorks Services unit-which created the first national eldercare program in the United States in 1988 for IBM-received the American Society on Aging's (ASA) 2003 Business of the Year Award in the large-company category.
This year's winner among small-to-midsize firms is Home Instead Senior Care of Omaha, Neb., the largest provider of nonmedical homecare and companionship services in the United States. The company collaborated with the George G. Glenner Alzheimer's Family Centers, based in San Diego, te develop the Alzheimer's CAREGiver Training Program. Both companies were honored during the 2003 Joint Conference of the National Council on the Aging and ASA in Chicago in March.
ASA President and CEO Gloria Cavanaugh noted that Ceridian LifeWorks, which is based in Boston, was recognized "for its sheer breadth of services." Each year, more than 100,000 employees and their families at over 200 companies receive services in aging and eldercare, and 4,000 to 5,000 employees annually attend the worksite seminars on managing their eldercare situations.
According to Ceridian Work-Life Product Director Diane Piktialis, in 2000 the corporation became "the first company to move beyond traditional eldercare consultations and referrals by offering the next generation of eldercare support: in-person care management services for employed caregivers." Among the major firms that have contracted for this program are Johnson & Johnson, J.P. Morgan Chase and Booz-Allen Hamilton. As part of the in-person program, credentialed service professionals assist employees by assessing the needs of an employee's frail older relative and developing an action plan, evaluating eldercare facilities, facilitating caregiver support groups, and hosting eldercare fairs at workers that are aimed at increasing employees' understanding of care issues with olders relatives.
LifeWorks also has focused on mature workers facing midwife transitions and retirement. This component of the program deals with retirement planning, financial planning, health issues and career options. LifeWorks has gone online, providing a selection of "Webinars," seminars for employees on topics concerning midwife and retirement, performance-learning training programs, and instructional programs for both employees and management addressing many aging-related needs. …