Development Tactic of Reformation System by Competitiveness of the Enterprise

By Nikitina, Elena Alexsandrovna; Rudychev, Anatoly Andreevich | Asian Social Science, April 2015 | Go to article overview

Development Tactic of Reformation System by Competitiveness of the Enterprise


Nikitina, Elena Alexsandrovna, Rudychev, Anatoly Andreevich, Asian Social Science


Abstract

To provide for an enterprise's own survival in the long-term, it is necessary for its goods (services) to be interesting to buyers to make them to give money for those, and also they should be more interesting to the buyers than the same or similar consumer quality products (services) manufactured by other companies.

Thus, managerial decisions with regard to production and sales of products should be based on full knowledge of market factors and taken with account of the impact that these decisions may have on the market. The results of this analysis have a direct impact on the adoption of an optimal decision associated with the following: formation of assortment programs; renewal of products; change in the specificity of the enterprise; change in the profile of production; ensuring timely sale of products; obtaining necessary investments for the development of production on beneficial terms, etc.

Keywords: competitiveness, management, reforming tactic

(ProQuest: ... denotes formulae omitted.)

1. Introduction

Management of competitiveness is the strategic objective of any enterprise, the main one at marketing research of competitiveness, development and implementation of a comprehensive concept of competitiveness management.

An organizational and economic mechanism of support of competitiveness management is required, which would be based on target-oriented complex components reflecting the interdependence of organizational, economic, technical, and technological activities, the implementation of which contributes to the efficient implementation of managerial decisions in this field.

A reforming or improvement management system of an enterprise is possible due to changes in its characteristics or due to qualitative and quantitative modification of the control system.

The definition of all possible environmental factors caused by the unstable economic situation is succeeded by their selection to identify the most significant one. Thus, the use of any effective methods is possible - analytical, statistical, and economic-mathematical ones (Nikitina, 2013).

In developing the model of reforming the enterprise's management system in these conditions, the mechanism of considering the chosen factors on the enterprise and the management system during its reforming is needed. At the same time, the reforming process consists of changes in the components of the management system and its characteristics.

2. Method

The system analysis allows evaluating the whole set of factors determining the integral capacity of an enterprise and its competitiveness. But for the effective management of competitiveness of an enterprise, it is necessary to focus on a number of principles.

Orientation of the country's economy to market relations and rapid development of foreign economic relations determine the necessity of radical changes in the views on the management of production and create prerequisites for the development and implementation of methods of competitiveness management as the most powerful tool for elimination of controversies between customers' needs and capabilities of enterprises. Competitiveness wins a special status now, when foreign products that usually have much better quality than the domestic ones appear in the domestic market.

Improvement of the situation in the market assumes radical improvement of the effectiveness of the economy through implementation of new production and management technologies focused on constant renewal of products and significant improvement of their quality. Today, therefore, considerable research efforts are directed to study the essence of competitiveness, the factors that affect its level, the methods of influence on it, as well as the tools of competitiveness management.

Competitiveness is systemic if its determinants can be understood only in case of interrelated exchange between the elements formed at different levels of the social system. …

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