Employees' Perspectives on Continuing Management Education (Cme): A Study of Bpo Industry in Noida

By Priya, Kriti; Singh, Swati et al. | Researchers World, April 2015 | Go to article overview

Employees' Perspectives on Continuing Management Education (Cme): A Study of Bpo Industry in Noida


Priya, Kriti, Singh, Swati, Bhaskar, Preeti, Researchers World


ABSTRACT

The paper focusses on the importance of Continuing Education in 'Management' area (Continuing Management Education (CME)) for working professionals of NOIDA (India) based BPO companies. The study analyzes the role of three factors viz. 'Institutional characteristics', 'Institutional support', and 'Features of CME programme' in influencing the employees' choices of education providers (institutes/colleges) and CME programmes. The paper also analyzes the employees' perspectives on the impact of CME on their Career Development (CD) by considering two aspects of CD i.e. 'Personal growth' and 'Professional growth'. A systematic survey of the employees of 11 randomly selected NOIDA based BPOs have been conducted for collecting primary data through structured questionnaires. The collected data has been analyzed using quantitative techniques. The findings of the study indicate that all the factors (Institutional characteristics, Institutional support, and Features of CME programme) play an important role in the decision making of BPO employees regarding CME programmes. The results of the study also indicate that CME plays a significant role in the employees' 'Personal growth' as well as 'Professional growth'.

Keywords: Continuing education, management education, career development, professional growth, BPO.

INTRODUCTION:

Management education is very beneficial for working professionals as it teaches them to keep re - inventing themselves. It gives them the latest tools and weapons to deal with, resolve, and overcome every new situation. More than this, it inculcates in them the capacity to anticipate situations, so that they can be dealt with and overcome before they actually occur.

Since it is difficult for working professionals to go for full-time management education programmes due to time, money or other constraints, continuing management education (CME) programmes provide a comfortable option to them for upgrading their knowledge. CME enhances their professional qualifications in an increasingly competitive and rapidly changing market. Today, there are many education providers which are providing CME in India through various modes like part -time, distance learning and online learning. These education providers offer various CME programmes which are specially designed to meet the requirements of working professionals.

The BPO industry in India has been growing at a tremendous pace. In 2003 -04, revenues for the industry were about USD 3.1 billion and in 2008-09 revenues are at nearly USD 13.6 billion. NASSCOM1 estimates that by 2020, the BPO industry will be nearly USD 65 billion. BPO industry is a people-intensive industry, where management skills can propel the employees to leadership positions. This includes the ability to manage time, motivate teams, delegate and empower, conflict resolution and emotional quotient. In today's globalized economies, the environment is dynamic and picking up new skills is a key determinant of the success of employees as BPO professionals. Career growth of employees working with BPO industry is based on their performance and enhancement of skills (leadership and domain). In the early part of their careers, opportunities are largely in operations, but as they gain experience in the industry, there are opportunities at every stage in the lifecycle of a process, depending on their ability and skills2.

CME can play a very important role for BPO employees in acquiring all the necessary skills viz. analytical skills, decision making skills, and ability to motivate teams. CME can provide both theoretical and practical occupational knowledge to them and can improve their problem-solving skills. CME can impart an attitude or disposition that encourages the BPO employees to find and use the best techniques available at any given time. Today, CME is more of a necessity for BPO employees than an option.

The present study attempts to investigate the perceptions of the employees of NOIDA based BPOs on CME. …

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