Chan Launches "On Ice" Icewine in Perfect Marriage of Sport and Business Venture

By Ewing, Lori | The Canadian Press, June 12, 2015 | Go to article overview

Chan Launches "On Ice" Icewine in Perfect Marriage of Sport and Business Venture


Ewing, Lori, The Canadian Press


Figure skater Chan launches "On Ice" icewine

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TORONTO - For an athlete who has crafted a career on ice, it was the perfect marriage of sport and business venture.

Three-time world figure skating champion Patrick Chan is launching his own icewine, joining the likes of athlete-turned-wine owners Wayne Gretzky and Greg Norman.

Chan's "On Ice" is a 2013 Riesling icewine from Flat Rock Cellars in the Niagara region.

"Icewine is the perfect fit for my career, and to complement my career and what I've achieved, and being a figure skater, it matches, and the name being 'On ice' is pretty perfect," Chan said Friday.

Elliott Kerr, Chan's agent with Landmark Sport Group, originally floated the idea with Chan.

"I watched how golfers have become associated very successfully with the wine industry, whether it's been Greg Norman or Ernie Els or Mike (Weir), and I said 'Why not a figure skater?'" Kerr said.

"The golf clubs of the world patronize the golf-associated wines, why not a figure skater? And Patrick being the perfect individual in the context of character, athleticism, determination, all those kinds of things."

The 24-year-old skater from Toronto, who said he enjoys drinking wine with dinner, made several visits to Flat Rock Cellars to taste and select from the various batches.

"When it is bottled and I present it to people, it is truly my wine. It's not someone that picked it for me," Chan said. "I had a first taste yesterday, and the first time I've seen the bottle in its concrete form, and I'm so happy with it. It's a blast. . . it really tastes great and it really is subtle and I think that complements my skating perfectly. …

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