Trend: People Travelling Only to Attend Music Festivals Is Now a Thing

Hindustan Times (New Delhi, India), June 18, 2015 | Go to article overview

Trend: People Travelling Only to Attend Music Festivals Is Now a Thing


India, June 17 -- Even a decade ago, music tourism was an alien term. In fact, music festivals were not as massive a phenomenon as they are today, in India. But people's changing tastes and accessibility to alternative music from different countries has led to a spurt in such events. As their popularity increases, Indians are not only lining up to attend them in their own country, but are also travelling around the world to experience such gigs.

"Music tourism has gained prominence over the years. We have seen the youth's interest in activity-based travel rise, and attending music festivals are among those. Our recent Summer Trend Survey suggested that 11% of Indians are interested in travelling to music festivals," says Manmeet Ahluwalia of Expedia India.

Not just Indian music festivals held across Goa, Shillong, Kolkata, Delhi, Pune, Bengaluru and Arunachal Pradesh, among others, several international festivals, including Tomorrowland (Belgium), Coachella (California, USA) and Rock In Rio (Rio De Janeiro, Brazil) attract visitors from other cities and countries.

Music to the ears

"There has been an -impressive demand from domestic travellers, who indulge in music festivals; whether a traveller's passion lies in EDM, grindcore, house, rock, folk or techno genres of music, there is something for everyone," says Rajeev Kale of Thomas Cook, India. Average age group for these travellers is usually between 20 to 35 years. But, according to experts, a lot of couples and DINK (Dual Income, No Kids) above 35, also attend these festivals. Vaibhav Kohli, an advertising -professional, who is an EDM fan, has already planned his first Tomorrowland visit (July 24 to 26). …

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