Latte or Cabernet? Starbucks Launches Wine and Beer Menu in Canada

By Nguyen, Linda | The Canadian Press, April 1, 2016 | Go to article overview

Latte or Cabernet? Starbucks Launches Wine and Beer Menu in Canada


Nguyen, Linda, The Canadian Press


Latte or Cabernet? Starbucks debuts alcohol menu

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TORONTO - Forget that complicated coffee order.

Soon, a Starbucks barista may be taking down your name for a glass of Pinot Grigio or a pint of craft beer.

After six years in the U.S., coffee giant Starbucks Corp. (NASDAQ:SBUX) will be rolling out its Evenings menu in Canada for the first time next week.

The program, which will kick off on Tuesday, will offer customers wine, beer and shareable small plates beginning at 2 p.m. at three locations in Toronto.

Starbucks Canada CEO Rossann Williams said serving alcohol in their cafes makes sense because coffee drinkers are also likely discerning beer and wine drinkers too.

"What we've heard from our customers is that it's great to just have an option," she said in an interview Wednesday at one of the cafes in west Toronto.

"They can stop and hang out with their friends. It's a great place to go, something very familiar and something very friendly. It's just a natural extension of what we already do."

The menu will feature 10 wines ranging from a Californian Cabernet Sauvignon to a Niagara Riesling, with prices from $9 to $13 a glass. There will also be seven varieties of beer and one cider, including Muskoka Brewery's Mad Tom IPA and Amsterdam's Big Wheel Amber Ale for $5 to $6.

Like in the U.S., the beer and wine menu will feature some local breweries and wineries, specific to the region where the cafe is located.

The new food menu items are priced under $8 and was curated to complement the alcohol offerings. It includes tapas-style plates like artichoke and goat cheese flatbread, and truffle macaroni and cheese.

Starbucks, the world's largest coffee company, first launched its Evenings menu at one of its Seattle cafes in 2010. It is now available at more than 300 locations in the U.S. from Chicago to Los Angeles. It also serves alcohol at one location in Japan and one in the U. …

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