Islamic Branding and Marketing: An Insight of Consumer Perception in Pakistan

By Malik, Kulsoom; Khan, Malik Muhammad Sheheryar | The Journal of Developing Areas, January 1, 2016 | Go to article overview

Islamic Branding and Marketing: An Insight of Consumer Perception in Pakistan


Malik, Kulsoom, Khan, Malik Muhammad Sheheryar, The Journal of Developing Areas


INTRODUCTION

Overview

Scholastic speculation upholds that the concept of Islamic branding and marketing exist inside the current branding frameworks. In accordance with the finding of Fodon (1998), and bringing about what have been characterized as brand experiential measurements agree that, "a back idea, for example, brand learning and cultural assimilation are experience driven". Interestingly, for Muslims Islamic Branding is not simply a brand component - rather it is some piece of a conviction framework and good set of principles, inside the marketing system (Keller, 1998). Islamic Branding as a proposal can't be completely typified just inside these developments. Rather it is a reasoning, which whilst clear and powerful in branding, marketing and item advancement; extends much further into orders, for example, administration, hierarchical conduct and social humanities.

Problem Statement

On the off chance that the initiative of Islamic Branding and marketing exist inside both item and brand hypothesis, an inquiry emerges whether it can effectively be characterized as framing a business item, a brand, or a consolidation of both? This paper studies the consumer perception in Pakistan about Islamic Marketing and Branding practices prevalent in the market.

Background, Objectives and Significance of the Study

Background

The Holy Quran reiterates that trust and truthfulness in the transactions are the most important factor of business. Moreover, Islamic principles of marketing and conducting business, prohibits the seller to hide the known defects of its products. The Islamic idea of Halal originates before formalized marketing and branding practices, hence in endeavoring to house it inside these develops; it is likened to endeavoring to contain the seas. Rather marketing and brand thinking need to adjust keeping in mind the end goal to oblige and protect the substance of what Islamic idea of branding really is.

1.43 billion Muslims live in financially attainable numbers in many nations on the planet. The remaining parts have substantial Muslim populaces, in spite of the fact that Muslims are not a lion's share in them. India then again, has a Muslim populace of 150 million however its participation into the OIC is hindered by a few nations because of geopolitical reasons. Those 57 nations have a joined horrible household item (GDP) of almost US$8 trillion (preceding the oil blast of 2008). Items that are Shariah -agreeable speak to a critical allotment of these nations' economies. Besides, different nations that are not parts of the OIC however have achievable Muslim minorities likewise help the worldwide size of the Halal market, which is presently assessed at roughly US$670 billion (Nestorovic, 2010). This market is evaluated to develop at 15 percent yearly making it the quickest developing market on the planet.

Objectives

The fundamental objective of this thesis is to understand the components of Islamic marketing, branding and advertising that have their effect on discernment of consumers.

Significance

This examination will be critical for the manufacturers and marketers, who transact in items that are Halal and the one devoured by Muslim populace, as the Muslim market has seen a developing number of items outside of the nourishment part, clearly convey Islamic groupings.

Definitions

a. Halal.

Literally means 'permissible' and in translation, it is usually used as 'lawful'

(Halal Food Authority)

b. Marketing.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

(American Marketing Association)

c. Branding.

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

(American Marketing Association)

LITERATURE REVIEW

Islam allows its believers to participate in business activities keeping in view the restrictions and principles of trading given by Holy Quran and Sunnah. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Islamic Branding and Marketing: An Insight of Consumer Perception in Pakistan
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.