The Historic City of the Tatarstan Republic as the Basis for Regional Tourism Cluster

By Gabdrakhmanov, Niyaz K.; Rubtzov, Vladimir A. et al. | Journal of Organizational Culture, Communications and Conflict, January 1, 2016 | Go to article overview

The Historic City of the Tatarstan Republic as the Basis for Regional Tourism Cluster


Gabdrakhmanov, Niyaz K., Rubtzov, Vladimir A., Ulengov, Ruslan A., Journal of Organizational Culture, Communications and Conflict


INTRODUCTION

At the present stage of economic development the industry of tourism is one of the most progressively developing services among the trade industries. At the same time, against world political problems (the military conflicts and threat of terrorist danger in a number of states) into the forefront, in exchange to outbound external tourism the internal tourism shall come. The current situation shall give a new impetus to developing regional tourist sector of Russia.

One of basic elements for the Concept of long-term social and economic development in the Russian Federation for the period till 2020 is forming the new centers of social and economic development, including, due to creation of the territorial and production clusters (including tourist), realizing the competitive potential of the territories (2007, accessed may 2016).

Conceptual and methodological bases of cluster approach are reflected in works of such scientists as T. Andersson, I.N. Denisova, S.R. Dreving, K.V. Ekimov, C. Karlsson, T.I. Klimenko, E.V. Kurkudinov, N. A. Larionov, E.I. Mantayev, Y.B. Mindlin, A.V. Naumov, M.Porter, E.V. Fedina, T.V. Tsikhan, etc. (Andersson T., Schwaag-Serger S., Sorvik J., Hansson E.W., 2004; Denisova I.N. , 2009; S.R. Dreving, 2009; Ekimova K.V., Fedina E.V., Naumov A.V.,2010;Karlsson C., 2008; Klimenko T.I., 2011. p.162; Larionova N. A., 2007; Mindlin Y.B., 2009; Mantayeva E.I., Kurkudinova E.V., 2012; Porter Michael E., 2013. P.544; Tsikhan T.V., 2003).

Ample opportunities of applyingf cluster approach in tourist sector are recognized by many researchers. Features of such approach application in tourism, methodological aspects and the principles of forming tourist clusters are considered in works of a number of researchers: O. V. Belitskaya, A.E. Boyko, O. A. Bunakov, T.I. Dutova, E.G. Karpova, O. D. Kohl, V. I. Kruzhalin, I.S. Miloslavsky, A.V. Mitrofanova, N. V. Nedosvity, M. Novell, S.Nordin, B. Schmitz, T. Spencer, A.A. Ryabtseva, N. K. Gabdrakhmanov etc. (Belitskaya O. V., 2011; Boyko A.E., 2011; Bunakov O. A., 2011; Dutova T.I., 2010; Karpova E.G., 2012; Kohl O. D.,2010; Kruzhalin V. I., 2009; Miloslavsky I.S., 2012; Mitrofanova A.V., 2010; Nedosvity N. V. , 2012; Nordin S.,2006; Ryabtsev A.A., 2012; Gabdrakhmanov N.K., Roshko, Mikhail, 2014, p.267 ; Gabdrakhmanov N.K., 2014, p.393).

The tourist cluster is the group of the interconnected entities of the tourist sphere interacting and complementing each other during creation of a complex tourist product of the territory (Kovalyov Y.P., 2009, p.192) concentrated in a certain territory.

According to A.Y. Alexandrova, an important role in developing the tourist industry today is played by tourist clusters. In this case the cluster is understood as the system of interconnected firms, entities and organizations developing within economic zones in the sphere of vacation and travel (Alexandrov A.Y., 2007, p. 51). However objects in this case determining the vacation spot choice (natural and recreational, historical and cultural, etc.) shall constitute the basis of such cluster.

The modern tourist cluster is capable to solve a number of important problems (Polyanskikh E.A., 2012, p.66) among which:

1. priority development of internal and entrance tourism in the territory;

2. creation and development of a highly effective and competitive tourist complex in the territory of the region;

3. demonstration of historical, cultural and spiritual heritage of the Russian people;

4. forming system of state regulation for tourist activities;

5. supporting development of different entrepreneurship types (medium and small) in the tourist sphere;

6. development of marketing strategy for promoting tourist products and creating favorable image of the region as tourist region;

7. attraction of non-budgetary sources for reconstruction and new construction of tourist objects;

8. creation of modern system for preparation, retraining and advanced training of tourist personnel;

9. …

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