Ways of Development of Magazine Periodicals (on Example of the Republic of Tatarstan Press)

By Zayni, Rezeda L.; Guseinova, Aigul A. | Journal of Organizational Culture, Communications and Conflict, January 1, 2016 | Go to article overview

Ways of Development of Magazine Periodicals (on Example of the Republic of Tatarstan Press)


Zayni, Rezeda L., Guseinova, Aigul A., Journal of Organizational Culture, Communications and Conflict


INTRODUCTION

Magazines occupy a special position in the media system. They are a factor influencing the development of society, an instrument affecting the consciousness of the people. "A newspaper influences public opinion every day, informs and convinces its readers; while a magazine, based on the social opinion generated by the newspaper r, determines the life orientation, a certain world view (Deriagina S.I., 2012, p. 82)."

At the same time, this process has an opposite side: changes in society to the same extent affect magazines, transform their content, design, and authors' composition.

To date, a pressing issue for the media is one of increasing the circulation. "Carefully designed typological parameters ensure the survival of the media market (Ia.N. Zasurskii, 2001, p. 259)."

MATERIALS AND METHODS

Magazine is a periodic publication in a book format, which publishes articles and works of authorship. The history of magazines dates back to 1665 with the publication "Journal des scavants", while the first attempt of publishing the journal in Russia was made in 1728 (Esin B.I., 2012, p. 10).

When determining the typology, the audience of the media is primarily taken into account. On this basis, we may distinguish the nationwide, all-Russian, regional (republican), and local (district) journals. The second criterion is a founder: magazines can be both state and non-state. Based on the audience, the characteristics such as age, gender, profession, and religion are taken into account. Periodicity, circulation, format, and volume of publication is especially important in determining the nature of publishing features. Publications are also divided into legitimate and illegitimate. Finally, in terms of content, we distinguish the quality and mass types. Classification by the remit includes numerous groups of magazines of universal, political, economic and social orientation (Korkonosenko S.G., 2001, p.75-90).

Study of the typology regulates relations between publications, creates a healthy competition, determines their place in the geographical, economic and social plane, also determines the characteristics of activities with political structures, economic institutions, and consumers of information, points to the best methods of conducting information policy, and communicating with the audience (Ia.N. Zasurskii, 2001., p. 34).

Formation of a new typology of magazine periodicals is today one of the topical problems of the modern theory of journalism. "...Modern journalism uses classification of magazines that was developed yet in the Soviet period, that is, in the present situation of a fundamental change in the specificity of journal activity and magazines themselves, this classification requires additions and changes (Kufanova D.I., 2010, p. 85-88)."

Depending on the kind of progressive forces the Tatar journalism has served to, its activity has been focused on particular targets. The development of the Tatar journalism from 1905 to 2016 can be divided into three periods.

I period, of course, includes the time from 1905 to the October Revolution of 1917, i.e., period of emergence and formation of the Tatar press (Vasil Z. Garifullin and Ruzil G. Mingalimov, 2015, 1379-1382). The main criteria characterizing a given period is the goal of the Tatar press, which was in serving to the nation and in developing the national identity.

But the October Revolution with the following political regime and the one-party system made forget it: national issues were not raised in the Soviet era.

Therefore, since 1917 (in particular, since 1918) to 1980s it was the second period of the development of the Tatar journalism, which can be divided into two stages - prewar and postwar. Before the Great Patriotic War there appeared and developed the Soviet Tatar-printing system, which was obliged to prove the advantages of the Soviet way of life, while after the war, the printing media received a clearly formulated objective to create a new life in the country that defeated fascism. …

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