Strategic Management in Higher Education System: Methodological Approaches

By Yureva, O. Y.; Yureva, O., V et al. | Academy of Strategic Management Journal, January 1, 2016 | Go to article overview

Strategic Management in Higher Education System: Methodological Approaches


Yureva, O. Y., Yureva, O., V, Burganova, L. A., Academy of Strategic Management Journal


INTRODUCTION

Currently changes in higher education system affects not only informative and educational components, but also the scientific and technological components of education and some strategic concepts, developing by national universities.

The problem of strategic management in the system of higher education is not new at the present day, but should become priority in scientific understanding. In spite of quite a number of scientific papers on this problem - so far there is no single methodological "frame." In the context of strategic university management, the state has a great importance - because at this level there is an understanding of higher education strategy, since the role of the state is unquestionable, because it is the main customer and the subject of influence, forming curricula, programs, types of the work and rules of educational activity assessment. (Efimov and Lapteva, 2012)

The significance and importance of universities are largely determined by their ability to solve the following important tasks: to become a major part of the infrastructure of states and territories innovative development; to contribute to the formation of human capital, to reproduction and development of socio-cultural code of each society and humanity as a whole. P. Drucker accurately described this new role of knowledge as "sociogenerating": undergone radical changes, knowledge from the sphere of existence turned into a sphere of activity. (Drucker, 1993). And, therefore, the universities today, more than ever, play the role of creators a new society, using knowledge for the production of knowledge: "systematically and consistently applying the knowledge to determine what new knowledge are required, whether the obtaining of such knowledge appropriate and what should be done to ensure the effectiveness of its use. In other words, knowledge is used for systematic development and innovation." (Drucker, 1993) This new role of the universities, in fact, involves the creation of strategic management mechanism, aimed at the development of their strategic advantages, which can ensure the devolution to the educational management in innovative development mode. (Burganova, 2004)

Strategic management is becoming the one of the most promising management mechanisms of higher education development in conditions, where universities are faced with new opportunities and new risks, arising due to globalization, the increasing role of human factor. Today, many Russian universities, both large and small, begun to prepare their own development strategies, reflecting the vision of the university development prospects.

The management of higher education becomes the independent field of studies, and strategic management is a separate and completely independent direction. There are an increasing number of works in the West and in Russia, the authors of which try to comprehend the classical heritage of strategic management in relation to specific area of university management. (Stukalina, 2013; Kettunen, 2011) However, despite the active discussion, many theoretical and methodological aspects of the problem are still waiting for their solutions.

MATERIALS AND METHODS

Strategic management is difficult to describe in the framework of a single concept or paradigm. Consider some of the approaches to strategic management.

As you know, guru of American management A. Chandler was among the first to give the idea of strategy to the management theory. He formulated the following principle: "The strategy defines the structure" (Chandler, Alfred D, 1962), and this means the priority of the strategy before the structure. It is important to ensure the adequacy of the organizational structure strategy; as long as changes introduce in strategy, it is necessary to make appropriate changes in the organizational structure. We have seen on the example of many leading foreign universities, that just the education market demands, the pursuit of efficiency and situational changes encourage universities to develop a new strategy. …

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