Marketing, and A Level Resource Pack

By Lightfoot, N. J. | Teaching Business & Economics, Summer 1999 | Go to article overview

Marketing, and A Level Resource Pack


Lightfoot, N. J., Teaching Business & Economics


All the reviews published in 'Teaching Business and Economics are now available on the TES BookFind CD ROM, published termly by Book Data Ltd., Northumberland House, 2, King Street, Twickenham, TW] 2RZ, in association with the Times Education Supplement. Reviews are linked to book titles on the CD - Ed.

A level Business Studies

Marketing, an A Level Resource Pack, Jo Nowacki, Philip Allan Publishers Ltd., 133 pages, photocopiable, L49.95, phone 01869 338652 ISBN 0 86003 213 2.

This pack is part of a series of photocopiable resource packs for A Level business studies teachers. It contains a set of one hour lessons which are said to cover the major areas within the topic. Each lesson has a set of Teacher's notes and a lesson plan plus the necessary photocopiable overhead transparencies and/or worksheets.

It could be argued that we don't need another resource pack for marketing, with its relatively easy access and abundance of examples, which in some respects places added pressure on materials produced for this area. However the pack seeks to offer something different: it is not just about the marketing mix and 4P's.

The contents of the pack are listed as:

Adding Value

Market Segmentation

The Product Life Cycle

The Marketing Mix

Pricing

Elasticity of demand

Niche versus Mass Marketing

Marketing Research Correlation

Asset- versus Market-led Marketing

The Marketing Model

The Marketing Plan

This pack can be used to assist the teacher directly in delivering the lesson. It presents them with a purpose built lesson plan, OHT's etc. Alternatively it can be used to present a student centred activity, perhaps for use in the absence of the teacher. There is a requirement with some lessons that the student should access other textbooks. …

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