Business Protocol and Etiquette: Preparing Students for the Global Business Environment

By Lazorchak, Shirley A. | Journal of Family and Consumer Sciences, January 1, 2000 | Go to article overview

Business Protocol and Etiquette: Preparing Students for the Global Business Environment


Lazorchak, Shirley A., Journal of Family and Consumer Sciences


ABSTRACT

The purpose of tbis paper is to call family and consumer sciences professionals to action to help strengthen business protocol and etiquette skills of emerging professionals that can contribute to professional success in

diverse global settings. The Business Etiquette Dining Tutorial is one activity@ that may belp fulfill that purpose by enhancing business etiquette dining skills. A pretest-posttest measure was administered to compare a student's level of business etiquette dining knowledge. Significant differences were noted between mean scores. A description of the tutorial, a summary of the evaluation tool used, and responses from participants are presented.

Organizations are operating in a competitive global business environment. As such, employees will be required to possess skills that allow them to manage professional relationships sucfully with people of diverse cultures and patterns of socialization. Business protocol and etiquette skills can increase the chance for individuals to successfully manage these relationships to increase profit and productivity (Schaffer, Kelley, & Goette, 1993).

The word protocol historically referred to the rules governing diplomatic relations between countries. Today, protocol has broadened its definition to include rules of business behavior governing interactions between ethnically and/or culturally diverse individuals (Hayes & Snowden, 1994; Wederspahn, 1997). The word etiquette originally meant ticket or label; later, the word described the complex set of rules that governed the royal court of France. By the 18th century, the word referred to the customary rules of conduct in a civilized society. Today, business etiquette refers to the set of rules that guide civilized business communication and interaction (Hines Moore, 1998).

Business etiquette differs from social etiquette. The rules of business etiquette are based on organizational hierarchy, power, and status, whereas the rules governing social etiquette are governed by gender. Although areas of commonality exist between the two, the disregard for matters of gender leaves much to be learned about business etiquette (Memon Yaqub, 1995). Examples of business protocol and etiquette skills include knowledge of proper business dining and entertaining; business communications including introductions, correspondence, conversation, telephone and electronic etiquette; appropriate professional dress; business gift-giving; networking; meeting and conference etiquette; and nonverbal communication such as posture, handshaking, and eye contact (Baldridge, 1993; Kelley, 1992).

A common challenge for workers in today's global business environment is dealing with differences in socialization, that is, the social aspect of work. Employers must ask how these different socialization patterns affect productivity and profits (Hanamura, 1989). An individual who employs good business etiquette skills possesses professional presence and enjoys positive first impressions; this can impact productivity, credibility, and profits (Wederspahn, 1997).

Business protocol and etiquette skills are deemed important to possess by those employed in key positions in business and industry. Manners are identified as a job-- selection attribute considered important by campus recruiters (Atkins & Kent, 1988). Trinkaus ( 1989) states that ... many top executives believe that some of their organization's problems are rooted in a lack of proper business protocol and etiquette knowledge and skills, For example, it is estimated that 12 % of recent MBA students have proper business etiquette skills compared to 40% of mid-management level and 88% of senior-level managers (Disbie, 1990). It seems that members of the younger generation lack competency in business etiquette skills. One study found that over 43% of responding business professionals believed that the business etiquette skills of college graduates had gotten worse over the last decade (Schaffer et al. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Business Protocol and Etiquette: Preparing Students for the Global Business Environment
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.