Steinbreder, John, Chief Executive (U.S.)
Mention Alice Cooper, and the first image that comes to most people's minds is of an outrageous rock 'n roller who has put out 26 albums in a career that spans three decades. Known for his wild attire and off-the-wall concert acts, he would seem to be the last person any sane soul would associate with golf. But the man is as fanatical about that game as he is about music.
"I've been teeing it up for 20 years," says Cooper, who now carries a six handicap and serves as a spokesman for Callaway Golf. "I started when I quit drinking and took up golf as a sort of substitute. I played 36 holes a day, and it ate up the time I would have otherwise been sitting in front of my TV drinking. It was part of my therapy."
Not surprising for a man of his celebrity, Cooper can play pretty much anywhere he likes, thanks most of the time to the network of Callaway sales representatives who help him get on the best tracks when he is on the road. "And when I am home, I have almost 300 courses to choose from, " says the Scottsdale, AZ, resident. "It's such a great spot for golf, and I never get bored of playing there."
All of which makes it tough for him to pick a favorite hole. "But if I really have to, I'd select the 10th on the South course at the Makena Resort on Maui," he says. "It's a beautiful par-five with water down the right side, and it totally tempts you to go for it in two every single time. It makes you think, 'I'm a big hitter, I can go down the left.' But you usually have a nice Hawaiian breeze in your face, and what looks like a 200-yard second shot actually plays 240-all of which means you really have to hit it. Frankly, I know I'd usually be better off just hitting a seven iron and getting myself in good position for the approach, because par is a very good score there. But I am so often tempted to try and get on in two."
Cooper has gone to Makena once a year for the past two decades and says he's made it onto the 10th in two on a couple of occasions. I even eagled it once, making it on with my Divine Nine wood with the wind at my back. And that was a magical day."
The musician chuckles at the thought of that great moment. …