Award Winner: Research about Journalism
Clint C. Wilson II,
Félix Gutierrez and Lena M. Chao
Advertising dollars run the mainstream media. Coverage is geared to those with money to spend, leaving a disproportionate number of people behind.
The book "Racism, Sexism, and the Media: the Rise of Class Communication in Multicultural America" explores this discrepancy. It's the third edition of a series of volumes that began in 1985.
"The book examines how people of color and ethnic women fit into the fabric of America and how the media tell them and others how they fit," said author Glint Wilson. "The historical development of racial and gender stereotypes, news coverage and media employment of people of color is discussed as well as the development of alternative media by the subject cultural groups."
A professor of journalism and graduate professor of communication at Howard University in Washington, D.C., Wilson worked with Félix F. Gutierrez and Lena M. Chao. Gutierrez is a visiting professor of journalism at the Annenberg School for Communication at University of Southern California. Chao is an associate professor of communication studies at California State University, Los Angeles. She is also the director for the Asian and Asian American Institute. The team worked for about five years researching and preparing the book.
"It has raised awareness and provided a perspective on American news and other popular communications media that will, hopefully, result in a more racial/gender diverse and sensitive nation," said Wilson.
Judges said "Racism, Sexism, and the Media" put a complex subject into a reader-friendly format.
"We walked away from it thinking about the subject in a new light - something every book of this sort should do," said the judges. "The book also has significance beyond the journalism profession. It carries implications for the whole of society."
A brief look at some of the book's chapters:
* Majority rules: "Minorities" and the Media America's melting pot mentality supported racism in the media for centuries. Conveniently labeling people of color as "minorities," the label is no longer applicable. In California, people of color make up more than half of the state's population. …