Books -- Communication Research Measures: A Sourcebook Edited by Rebecca B. Rubin, Philip Palmgreen and Howard E. Sypher

By Denham, Bryan | Journalism & Mass Communication Educator, Summer 1995 | Go to article overview

Books -- Communication Research Measures: A Sourcebook Edited by Rebecca B. Rubin, Philip Palmgreen and Howard E. Sypher


Denham, Bryan, Journalism & Mass Communication Educator


*Rubin, Rebecca, B.; Philip Palmgreen; and Howard E. Sypher, eds. (1994). Communication Research Measures: A Sourcebook. New York: The Guilford Press. 400 pp. Hardback, $35.

For graduate students and faculty interested in survey research and scale development, Communication Research Measures will prove useful as a reference text. Like most sourcebooks, it assumes the reader is proficient at evaluating and improving the scales its contains, and thus the text will be most appropriate for scholars with some background in psychometrics theory.

The book is divided into two parts, the first of which contains four chapters out; lining the facets of communication study that employ quantitative measures: instructional, interpersonal, mass, and organizational. In the first chapter, Patricia Kearney and Michael T. Beatty summarize the problems associated with cognitive learning and present tables of measures based on major instructional themes, such as learning outcomes, teacher and student behavior, and communication skills assessment.

Measures demonstrated to be reliable and valid in prior studies are evaluated in the text's second part, Measure Profiles. With respect to instructional communication, some of the scales reviewed involve affective learning, communicator style, student motivation, and teacher credibility.

In the second chapter, Rebecca B. Rubin and Elizabeth E. Graham review measures of interpersonal communication, and they classify scales as measuring personal qualities or social relationships. The authors discuss the need to report more than coefficient alpha, and they encourage researchers to provide test-retest and split-half reliability information in future studies. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Books -- Communication Research Measures: A Sourcebook Edited by Rebecca B. Rubin, Philip Palmgreen and Howard E. Sypher
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.