Personalized Benefits Statements Are Key to A.G.I.A.'S Employee Retention and Recruitment

By Dortch, Adrienne | Personnel Journal, November 1993 | Go to article overview

Personalized Benefits Statements Are Key to A.G.I.A.'S Employee Retention and Recruitment


Dortch, Adrienne, Personnel Journal


Individual benefits statements are part of a comprehensive benefits communications program that a Carpenteria, California insurance company considers key to retaining and recruiting employees.

Marilyn Weixel, vice president of human resources for Association Group Insurance Administrator (A.G.I.A.), uses Fringe Facts(R) to create personalized benefits statements that A.G.I.A. sends out once a year.

Weixel explains that employees often don't realize the dollar value of their benefits or the financial commitment the company has made to the individual.

"When asked what they earn, employees often responded with only their base salary figure," says Weixel. "In our case, this meant that they were selling themselves short by 30-50% of their actual earnings. We felt we had to change the way employees see their compensation."

Installation was quick, according to Susan Fischer, human resources coordinator. A half day of training was all that was required to become comfortable with Fringe Facts.

"It's very easy because all the benefit plans are in the computer, so the work is done automatically," comments Weixel.

Fringe Facts, a product of Santa Barbara-based Benefit Software, is comprised of a data base, calculator and word processor. Statements and reports are created by merging each individual's employee census with the text in the word processor. …

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