Cole's Notes: Losing It on Lesbian Chic

By Cole, Susan G. | Herizons, Winter 1994 | Go to article overview

Cole's Notes: Losing It on Lesbian Chic


Cole, Susan G., Herizons


COLE'S NOTES: Losing it on Lesbian Chic.

Welcome to the Gay '90s. Are we having fun yet? We're supposed to be, now that gays and lesbians are officially chic. I have to say that I've been waiting for this to happen. It was just a matter of time before anyone with a tad of entrepreneurial sense or a nose for demographics figured out that gays and lesbians are a marketer's dream.

We have high disposable incomes, fewer dependent children than straight couples and we share a value system that any marketing consultant can tap into with ease.

But homophobia has proven a powerful force, stronger even than the appeal of guaranteed profits. A writer friend of mine recounted to me how she could not convince her publisher to mention gay aspects of her murder mystery on the back cover of a paperback, even though she could prove that such a strategy could guarantee sales to a sizable and quantifiable market. The resistance to gay marketing reminds me of Gloria Steinem's astonishingly futile attempts to convince major car corporations to buy advertising space in the fledgling MS magazine. No amount of data detailing women's impact in the work force and their rising buying power could overcome GM's fear of feminism.

So too has Hollywood waited, hiding its homosexuals in a frenzy of panic, while we waited and groveled for any shred of evidence that lesbians and gays existed, or were, can you imagine, sexual and sexy. We have been desperate enough that a three-minute sequence featuring a three-second kiss on L.A. Law between a bisexual female and a confused heterosexual woman caused a sensation among lesbians who had never seen such a thing on prime time TV.

Until now, that is. Now, they're coming out on TV, out on film, out on stage and, thanks to our own k.d. lang, out on record - and on the record.

When I saw lang grinning off the cover of New York Magazine and the headline blazing Lesbian Chic, I was thrilled to the bone. This, I thought, is exactly what we need, something to promote lesbian life. In high school classes, where I've done media literacy seminars on violence and sexuality, kids' consciousness of gay-positive anything was way behind even their sketchy understanding of male violence. Why shouldn't kids get the message that it's hip to be a lesbian?

My friends, especially those who, like me, work with kids, were not so sure. They worried that young people on the verge of coming out would be intimidated by the idea that they had to be beautiful to matter, or worse, that they wouldn't come out unless they fit into a conventional beauty mold. They also wondered whether gay and lesbian values were not being co-opted by media's attempt to make us look like just another groovy group to exploit, at the same time eviscerating our community's values to the point where we stopped looking like a force for social change. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Cole's Notes: Losing It on Lesbian Chic
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.