Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

By Wu, Denis | Journalism and Mass Communication Quarterly, Autumn 2005 | Go to article overview

Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda


Wu, Denis, Journalism and Mass Communication Quarterly


Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda. Karen S. Johnson-Cartee and Gary A. Copeland. Lanham, MD: Rowman & Littlefield, 2004. 241 pp. $65 hbk. $24.05 pbk.

If readers think this book is about how to develop and execute strategies of political communications for political actors or entities, they are going to be disappointed. The book touches only tangentially on the first part of the title and focuses far more on the second. It devotes substantial space to discussing the many classic theories and concepts in sociology, social psychology, and propaganda that are highly relevant to political communication research.

The first chapter defends the role that social marketers (broadly defined to include advertising executives, public relations practitioners, and lobbyists) play in our society, contending that their positive contribution to society should be recognized despite their often negative reputation. It is intriguing that the authors use the term social marketers to describe this group of communication practitioners because the term more commonly refers to the professionals charged with executing programs designed for the social good, such as public health or adult education.

The next two chapters introduce well the classic concepts in social psychology and social influence such as reference groups, groupthink, and social norms in chapter 2. In the following chapter, Leon Festinger's social comparison theory, George Simmel's web of group affiliations, the congruence model, systems theory, and network concepts are explained in detail.

Targeting the right audience is the focus of chapter 4, in which various concepts and know-how in advertising and marketing are introduced. The authors follow the traditional ways of dissecting the public using demographics and psychographics. More interesting is the explication of sophisticated marketing devices, such as PRIZM (Potential Rating Index for Zip Markets).

Another chapter is devoted to discussing media effect theories, with a focus on social networking and social influence, elaborating the concepts of opinion leader, two-step flow of information, and dependency models. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.