Slated Report: Industry out of Touch with Millennials

By Kay, Jeremy | Screen International, November 17, 2016 | Go to article overview

Slated Report: Industry out of Touch with Millennials


Kay, Jeremy, Screen International


Los Angeles-based Slated's analysis considered 1,591 features released theatrically on at least one screen in North America between 2010-2015.

The study found that a traditional focus on fortysomething talent has neglected mostly younger and some older writers, directors and producers and actors who in fact represent greater value for investors.

Slated's latest infographic also reveals a disconnect between the age of creative talents and the audiences their films would purport to entertain.

Data culled from reports by the Motion Picture Association Of America shows that directors, writers, producers, lead actors and supporting actors aged 40 and above accounted for two-thirds of production budgets in films released in the time period under observation.

Yet two-thirds of frequent cinema-goers in that time were aged under 40. Millennials are generally catagorised as people born anywhere between the early 1980's and early 2000's.

The research also reveals that in terms of ROI (return on investment), producers are the most reliable category of creative talent throughout their careers. …

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Slated Report: Industry out of Touch with Millennials
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