Music Tourists Making till Bells Ring as They Travel from Far and Wide to Scotland

By Ross, Shan | The Scotsman, July 10, 2017 | Go to article overview

Music Tourists Making till Bells Ring as They Travel from Far and Wide to Scotland


Ross, Shan, The Scotsman


They are the eagerly-anticipated highlights of every music fan's year, worth braving mudsplattered fields and surviving in a flimsy pop-up tent for the chance to see music legends, emerging raw talent, or even a potential future prime minister addressing the crowd. Now a report out today shows music tourism is a burgeoning business, helping generate £334 million for the Scottish economy last year - up 13 per cent on 2015.

Whether it is attending large festivals such as T in the Park at Strathallan Castle in Perthshire, concerts at the 13,000 capacity SSE Hydro in Glasgow, Groove Loch Ness, one of the UK's newest dance festivals, or smaller intimate gigs in the underground cellars at night clubs such as Edinburgh's Cabaret Voltaire, distance is no object to many fans.

UK Music's "Wish You Were Here 2017" economic study shows a huge 31 per cent rise in the number of music tourists attending festivals and gigswith 1.2 million fans attending live music events north of the Border.

Figures from the commercial music industry body report also highlights the vast majority of fans travelled from other parts of the UK or oversees - with just 38 per cent of live music event goers being Scottish.

Music tourists spent a total of £199m in Scotland - £126m on concerts and £73m on festivals.

As well as direct and indirect spending on items such as tickets, transport, meals and clothing, live music events support 3,928 full-time jobs in Scotland - as well as tempoland rary work such as student bar staff and security workers. UKwide, live music fans contributed £4 billion to the economy in 2016 - up 11 per cent from 2015 - with a record 30.9 million fans attending live British music events last year.

Michael Dugher, UK Music's chief executive, said live music was a "tremendous success story" for the UK but that it was campaigning to save cashstrapped smaller venues and to safeguard artists from Brexit changes. …

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