The Internationalization of the Meetings-, Incentives-, Conventions- and Exhibitions- (MICE) Industry: Its Influences on the Actors in the Tourism Business Activity

By Smagina, Natalia | Journal of Economics & Management, January 1, 2017 | Go to article overview

The Internationalization of the Meetings-, Incentives-, Conventions- and Exhibitions- (MICE) Industry: Its Influences on the Actors in the Tourism Business Activity


Smagina, Natalia, Journal of Economics & Management


Introduction

The global tourism market is exposed to internationalization processes and as a result is forced to apply modern strategies, offering consumers innovative ways of tourism. The issue of internationalization of business processes, services and technologies is not over in the scope of business travel. Due to increases in the flow of business travellers, a number of ongoing business activities has caused interest in the internationalization of business services and processes of business tourism in the context of globalization of the regional tourism market. The increased role of regional tourism in the socio-economic development of Russia and its regions, and a growing influence of internationalization on this process, led to the relevance of the theme of the article.

Internationalization of the firm from an entrepreneurial perspective has a close link to the actors in the tourism business activity [Andersson 2000]. Internationalization process of the firm plays a significant role for development and increasing foreign market commitments [Johanson, Vahlne 1977]. Competitive advantage creates sustainability and performance by these key elements: factor conditions; demand conditions such as firm strategy and structure and rivalry; related and supported industries [Porter 1985]. All these elements provide the region with conditions for tourist, economic and social development and contribute to local and regional economies, providing jobs and investment, including the recent construction and rehabilitation of venues, accommodation and infrastructure, that benefit not only local people but also visitors. Business tourism, seen as a strategic tourism segment, is positioned as an important leverage factor that can contribute to local development by attracting events, contributing to the extension of stay at destination, influencing the return of visitors and the promotion and strengthening of the region's tourism image [Marques 2013; Marques, Santos 2016].

The main goal of this study is to justify the strategic orientations and effective operation of institutional arrangements of the Meetings-, Incentives-, Conventionsand Exhibitions (MICE) industry, due to the global transformational changes to enhance the internationalization of the actors in the tourism business activity.

The structure of this article is as follows: the first part is a description of the essence of the MICE industry, explaining this concept and its main components and elements. The next part shows the business tourism destination as a result of internationalization processes. The third section presents the cooperation of foreign private companies with the local government and MICE Industry. The last part discusses the characteristic trends of public-private partnership (PPP) as a significant tool of the cooperation process between foreign private companies and the local government, to strengthen the trust between government and business representatives on regional level.

1.Research method

The methodology used in this research was to do a systematic analysis of national and regional components of the tourist services market, in the course of which systematically contributing factors, as well as negative influences on the economic actors of the tourism business activity have been identified and described.

This article focuses on substantiating the role and place of a business tourism catalyst in the system of innovation infrastructure instruments and institutions. The article assumes that business tourism catalysts are the most optimal mechanism to search for and support promising innovative companies and projects such as Conventions & Visitors Bureaus (CVB), MICE tourism.

To describe real economic processes, the study used a situational analysis method making it possible to describe the current state of affairs, to understand existing problems and propose possible means to overcome these problems. In short, this method enabled us to study current phenomena in real conditions [Yin 2003]. …

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