The Experiment in the Management of Human Capital Creativity

By Lipka, Anna; Waszczak, Stanisław et al. | Journal of Economics & Management, January 1, 2017 | Go to article overview

The Experiment in the Management of Human Capital Creativity


Lipka, Anna, Waszczak, Stanisław, Winnicka-Wejs, Alicja, Journal of Economics & Management


(ProQuest: ... denotes formulae omitted.)

Introduction

Managing creativity is - apart from philosophy, ethics, history, psychology, pedagogy, sociology of creativity and the creativity law (copyright law, which may be considered not only from the legal point of view) - a sub-discipline of creatology [Basadur 1992; Magyary-Beck 1999; Davies, Scase 2000; Howkins 2001]. Management in this area is conditional on access to the theory and empirical research on the basis of which managers would find and implement appropriate solutions. However, due to the specific nature of organizational determinants - the time and space in which creative staff and teams function - it is not always possible to apply certain theories and research results. In such cases, the actions undertaken in the field of creativity management should be preceded by tests in the form of research, including those based on an experiment. The object of the study is therefore to show the content of such sample experiments, the results of which would be useful in the management of human capital creativity.

Thus, the objective of the study is to present an outline of a concept of experimental projects, their placement among the testing schemes using this method, determining the constraints entailed by their use, as well as - the presentation of the report from one of the experiments. The following research questions, corresponding to the title of the study, were developed:

* Is it possible to design experiments concerning the management of human capital creativity which fall into one of the following categories: real simple experimental schemes, basic simple pre-experimental schemes, and basic simple quasi-experimental schemes?

* Are ethical issues, as well as the effectiveness of the experiment in the abovementioned applications, the source of constraints which cannot be removed?

The former question (the one related to methodological constraints) is important due to the fact that conditions are not always conducive to carrying out experiments in the desired way for instance, conditions for sampling other than at random. The latter question is equally important, as it is only lack of ethical obstacles and efficiency of a method which support its choice. Hypotheses verify the former question positively, whereas, the latter one negatively.

The article's structure contains: theoretical background, research methodology, research findings and discussion, conclusions and acknowledgement.

1. Theoretical background

Experimental research on the cognitive substrates of creativity, personality traits of creative individuals or nature of the creative process and its products, has been conducted on the basis of psychology for a long time. Since both in the creative and non-creative cognition particular causal mechanisms operate, it is usually necessary to use the experimental method in the research, to be able to draw conclusions on the causes and effects of the processes involved. Causation must be known to facilitate understanding of the cognitive process taking place in the mind which generates creative ideas.

Knowing the nature of the process, which produces creative ideas, it is possible to teach people more creative thinking [Smith, Shah 2006, pp. 3-4]. It must be stressed, however, that the study of the creative process is not an easy task. It concerns especially the creative work of outstanding persons - it might sound like a paradox, yet the psychology of creativity has no tools to explore the best examples of what it is interested in, that is creative work. "Tests of creativity are not suitable for testing exceptionally outstanding individuals, simply because they lack appropriate norms" [Nęcka, Sowa 2005, p. 164].

In the study of creativity a variety of methods are used, most of which refer to the cognitive and personality-related characteristics of creative individuals, or less frequently, these methods relate to the creative process and the environment in which this process occurs. …

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