Dresses Considerations and Problems Encountered by Aged Consumers

By Singh, Kashi N.; Singh, N. K. | Journal of Psychosocial Research, January/June 2017 | Go to article overview

Dresses Considerations and Problems Encountered by Aged Consumers


Singh, Kashi N., Singh, N. K., Journal of Psychosocial Research


INTRODUCTION

Ageing is a continuous and universal biological process experienced by all human beings. It is natural and imperative period of life process from childhood to adulthood. According to W.H.O (World Health Organization) identifies the old age as "decrease in the ability to accommodate with environmental factors. Old age period is the period in which individual's physical faculty begin to change and their functional abilities decreases. Icli (2010) stated that the united Nation accepts the period after 60 is the old age and in view of the W.H.O. the period begins after 64 years. 65 as an age limit is the beginning of period indicating the special requirement of some people to social insurance and health services subsequent to the retirement. Berberoglu et al. (2002), Er (2009) have stated that old age is process required to be evaluated with its physical, psychological and social dimensions. Er (2009) Beger and yavuzer (2012) have stated Physiological aging enclose structured and functional changes. Tasci (2010) has observed old age is defined as the period in which a person has less working performance and efficiency and he/she retires with respect to the legal and working life. Altug et al. (2009) have observed that it involves some changes in the feature of orientation in various areas related with memory power such as perception, learning and problem solving due to the ageing among these changes. Among these changing, increase in aerobic (exercise) power, changes in memory record and body postures, loss of elasticity in the skin, wrinkle formation and cell looses those can't be replaced due to the age are included. Eyuboglue et al. (2012) have observed that in this situation changes in behavioural orientation skill related with age occurred along physical losses of individual from the psychological ageing. Er (2007) Beger and Yavuzer (2012) have observed that sociologically ageing comprises the behaviours expected by the society from a concern age group. Altug et al. (2009) have found physiological and physical changes occurred in older people during this process restrict some activities of individuals or make them unhappy due to the hindrance of this activities. Older consumers, who have a great importance . due to their portrait distinct from other consumers groups.

Portrait of dressing change due to the physical changes in the body during the old age, factors such as physical restrictions and their preferences. Civitice (2004) has stated that dressing is very significant for older people, because older people want to have new social relationship and especially to hide their defect caused by physical changes due to age. Tyagi and Goel (2013) have told that wrinkles on face and essential physical changes occurred in main posture, changes in perception, memory and size body, increase in weight, shortening, downward movement of body, fat and increase of bust and changes in the body form are seen during this period. Gursahbaz et al. (2009) have observed that physical changes in human body due to the ageing, change the expectation of older from dresses and their considerations. So dresses used in old age period should comply with the movement restriction of elder and they should have portraits for taking them on and off and maintaining with preferred colour and models. Dresses of their colour and model choices or concerns will positively affect the psychology of aged, enhance their quality of life and psychological satisfaction level.

Each dress has different goals, so their patterns are differed. Camurdan (2011) has observed that the size, patterns and design are generally made taking consideration of young and healthy people with normal body size in clothing production. Consequently it is problem with older is the conformity of dress to the body and its size. Varul et al. (2011) have stated that dress has an essential duty between human being and his/her living environment. Tiggmann and Lacey (2009) have found dresses are tools presenting cultural values and aesthetic forms of society and it is also serve people socially and physically. …

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