Theoretical and Methodological Considerations regarding the Evaluation of Intangible Assets

By Gheţa, Ionela Mădălina | Contemporary Readings in Law and Social Justice, July 1, 2017 | Go to article overview

Theoretical and Methodological Considerations regarding the Evaluation of Intangible Assets


Gheţa, Ionela Mădălina, Contemporary Readings in Law and Social Justice


1. Introduction. The Impact of Intangible Assets

The companies are no longer seen as economic organizations, they have recently become human and social structures. Nowadays is impossible to create excellent relations with customers if are not established good relations with employees.

"In combination with labor and capital, intangible assets and intellectual property have radically changed the economic structure, the essential characteristic of globalization" (Robu, 2008: 94). An intangible asset that has an economic value must offer measurable benefits in form of extra income and benefit either they are used with tangible or intangible assets. To make profit, all the companies must determine the customers to have a positive perception of the segment that they act, so a useful intangible asset can determinate in a good way the financial position of a company.

The most important dimensions of intangible capital are the manner of relating, the image of a product- represented by the brand and the knowledge resource. The intelligent management is divided in two directions of interpersonal relations. The first one is between managers and employees or between employees on the same hierarchical level that represent the relational source inside the company and the second one is between employees or managers and customers called outside relational source that influence in a favorable manner the profit of a successful business.

Often we hear that the teamwork has become a constant in any organization, when employees collaborate better, the yield is better. The employee loyalty is depending on the relations with other team members but also with the superiors or clients. The most important exterior relations are those with the clients - one of the most difficult strategies of a company is not to find new customers, but to keep the old ones because just through the prism of loyal customers can be provisioned the long-term perspectives of a company.

The creation of a successful goodwill is the most important objective in a company. To have a solid goodwill in a company it is a key element of a business because it determinate the customers to use some services or products and provide the ability to generate a profit higher than normally expected. The goodwill is defined as any future economic benefits that are not separable from the company.

In general, in an organization the goodwill is represented by the technicalscientific knowledge that contains all the patents and licenses owned by the company and the managerial expertise represented by the techniques applied to employees. The technical-scientific expertise: refers to the knowledge of manufacture or innovations that increase the quality of work. The assets that every company must detain are the patents, licenses and brands - those are official documents granted by a state, which gives the quality to a person to have certain special rights. These types of assets are titles of protection for an invention of a product, process or method in order to prevent the manufacture, use or sale without consent.

In a favorable case, the brand can transmit a guarantee of quality because it is how the product or service is seen in the mind of clients. The brand that can be a name, symbol or sign used to identify products or services offered by the producer to distinguish it in the competition.

The managerial know-how covers all methodological knowledge management, organization and employees motivation. Edvinsson and Malone have identified two components of the intellectual capital such as human capital, which includes knowledge, innovations and leader's skills.

The manner of leadership must ensure the existence of a favorable environment in order to determinate the employees to offer their maximum performance, the relational side of an organization is important because any company is depending on the labor quality. …

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