Cambridge Analytica Fights Back on Data Scandal

By Kirka, Danica | Telegraph - Herald (Dubuque), April 25, 2018 | Go to article overview

Cambridge Analytica Fights Back on Data Scandal


Kirka, Danica, Telegraph - Herald (Dubuque)


LONDON - Cambridge Analytica unleashed its counterattack against claims that it misused data from millions of Facebook accounts, saying Tuesday it is the victim of misunderstandings and inaccurate reporting that portrays the company as the evil villain in a James Bond movie.

Clarence Mitchell, a high-profile publicist recently hired to represent the company, held Cambridge Analytica's first news conference since allegations surfaced that the Facebook data helped Donald Trump win the 2016 presidential election. Christopher Wylie, a former employee of Cambridge Analytica's parent, also claims that the company has links to the successful campaign to take Britain out of the European Union.

"The company has been portrayed in some quarters as almost some Bond villain," Mitchell said. "Cambridge Analytica is no Bond villain."

Cambridge Analytica didn't use any of the Facebook data in the work it did for Trump's campaign and it never did any work on the Brexit campaign, Mitchell said. Furthermore, he said, the data was collected by another company that was contractually obligated to follow data protection rules and the information was deleted as soon as Facebook raised concerns.

Mitchell insists the company has not broken any laws, but acknowledged it had commissioned an independent investigation is being conducted. He insisted that the company had been victimized by "wild speculation based on misinformation, misunderstanding, or in some cases, frankly, an overtly political position."

On Tuesday, a Cambridge University academic said the suspended CEO of Cambridge Analytica lied to British lawmakers investigating fake news. …

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