Nettling Netflix in a TV Deal with A-List Director Jordan Peele, Amazon and Its Streaming Service Take Aim at Chief Rival

By Ng, David | The Spokesman-Review (Spokane, WA), June 7, 2018 | Go to article overview

Nettling Netflix in a TV Deal with A-List Director Jordan Peele, Amazon and Its Streaming Service Take Aim at Chief Rival


Ng, David, The Spokesman-Review (Spokane, WA)


"Amazon is indicating that it intends to compete vigorously with Netflix, HBO, and others for partnerships with the most compelling content creators working today."

Susan Bide

A senior analyst at the market research company Forrester

When it comes to enticing A-list production talent to the world of streaming television, Amazon Studios is showing that two can play this game.

Amazon said Tuesday that it has signed a first-look deal with Jordan Peele and his production company Monkeypaw Productions, giving the writer-director of last year's horror hit "Get Out" a home to execute his idiosyncratic creative vision for the small screen.

The deal is seen as a major win for Amazon as well as a riposte to its chief rival, Netflix, which has been on a creative buying spree that includes recent deals with mega-producers Ryan Murphy and Shonda Rhimes.

Amazon has already secured production deals with "The Walking Dead's" Robert Kirkman as well as "Gilmore Girls" creator Amy Sherman-Palladino and her husband, Daniel Palladino. Now with Peele, the Seattle-based e-commerce giant is enlarging its stable of brand-name producers in the hopes of creating what its TV lineup has so far lacked: a long-running series with mass appeal, along the line of HBO's "Game of Thrones."

The agreement with Peele is also the first major TV deal announced under Amazon Studio's new head, Jennifer Salke, who joined the company in February following her tenure as president of NBC Entertainment. …

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