Disclosing Islamic Values and Cultures Via Museums in Tourism Industry

By Noor, Ahmad Yunus Mohd; Wahab, Najwa Amalina Abdul | International Journal of Islamic Thought, June 2018 | Go to article overview

Disclosing Islamic Values and Cultures Via Museums in Tourism Industry


Noor, Ahmad Yunus Mohd, Wahab, Najwa Amalina Abdul, International Journal of Islamic Thought


Melaka is a state in south area of Peninsular Malaysia. It is located between Negeri Sembilan and Johor. In 2008, UNESCO has announced Melaka as World Heritage City (Ruziah et al. 2014). Melaka provided a tourism activities based on 'Historical Heritage and Malaysian Community Cultures' as tourism theme. With the slogan 'Visiting Melaka Means Visiting Malaysia' has brought more tourist to Melaka. Melaka is also known as Indonesian tourist gateway (Hamzah et al. 2011). The role of a tourism gateway clearly provide the possibility for the direct movements of tourist and purposes of this segment. The most important thing is that the flow of exchanges of import and export provided the opportunity of widening the strategic network between entrepreneurs and benefited tourist from both sides.

As other states in Malaysia, Melaka has an organization or party which organize and develop museums in this state for tourism purposes. It is called Perbadanan Muzium Melaka or PERZIM. It is corporate body to develop museum artifacts in the context of educational development and tourism. Until this paper written, it has organizing 26 museums including Naning Museum that has recently open for the public since May 2017, 11 galleries and several historical sites in the entire Melaka. As a state located in the country that has granted Islam as a formal religion, this state can never deny the 10.24035/ijit.13.2018.003

fact that Islam has come since thousand years ago. The Islamic values and cultures existed for a very long time in the community. As a medium of information channel, these two components have to be existed in the museums exhibition and activities.

Hence, the purpose of this study is to identify method used by the museums in order to expose the visitors anything related to Islam. This is really important to know because most of the tourist enter the museums just to seek for the interesting part of the exhibitions, take photos and then visit another museums without reading the write-up of the exhibitions. Other than that, researcher also wants to identify museums strategies in sustaining Islamic values and cultures in the middle of global developments besides studying the tourist awareness towards Islamic values and cultures that museums try to deliver.

Indeed, this study is also to seek for more information about Islam and tourism or tourism and its relation to Islam as a preparation of a theses entitled: Influence of Tourism towards Islamic Values in Langkawi. Melaka has been chosen because this state has been well-known as the most historical places in Malaysia. There are a lot of historical buildings remain as it is since it was built during the colonization era. There are renovations and upgrade here and there to the building but, the original shape, colors and design never been changed, only the interior changed in order to provide a conducive and comfortable environment for the visitors.

Methodology

Method used for this study is a qualitative method. The researcher first make an observation of visitors and their reaction before and after visiting the selected museums and held several interviews with informants of both sides (person in-charge of the museums and tourist/museum visitor). Some other information gathered from other articles, official websites and other sources.

Objectives

1. To identify method used by the museums organizer in order to expose the information of Islam for the visitors.

2. To identify museums organizer strategies in sustaining Islamic values and cultures.

3. To study tourists/visitors awareness towards the values and cultures of Islam that have been shown by the museums organizer.

Problem Statements

Since 2001 after the incident of 9/11, the pattern of tourism industry in the world wide have been changed. This tragedy has arouse negative stereotype towards Muslims and Islamic countries. Most of the non-Muslims especially who are not exposed directly to the Muslims cultures and their ignorance of the true colors of Islam have held campaigns to voice out their opinions that every Muslim is a terrorist. …

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Disclosing Islamic Values and Cultures Via Museums in Tourism Industry
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