Think What We Thought, Do What We Did. We Will Only Get What We Got, Says Upohan Management Consultants CEO

Hindustan Times (New Delhi, India), September 1, 2018 | Go to article overview

Think What We Thought, Do What We Did. We Will Only Get What We Got, Says Upohan Management Consultants CEO


India, Sept. 1 -- In the startup world the evolution of a language that typifies certain business decisions for entrepreneurs is often clouded in a shroud of online haziness. What does the term 'business strategy' mean for a startup?

Advait Kurlekar, CEO, Upohan management consultants, helps startups and those firms beyond the startup phase as well, define and implement business strategy.

Define strategy?

Strategy means making clear-cut choices about how to compete. It's a coherent mix of policy and action designed to overcome a challenge.

Is it important?

It is as important as a compass to a ship. Without it the ship will drift and never reach its destination. Additionally, strategy also helps an organisation define its destination which a compass doesn't. If we think what we thought, we will do what we did and get what we got!

How do startups typically strategise? Do they start off with a strategy or develop it along the way?

My experience is that startups don't strategise. And that's one of the prime reasons why the success rate is abysmally low. An idea doesn't automatically make a business. …

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