Social Media Research on the Road to Information Poverty Alleviation in Rural Areas of China

By Li, Tianyu; Zhang, Yan et al. | Global Media Journal, December 2018 | Go to article overview

Social Media Research on the Road to Information Poverty Alleviation in Rural Areas of China


Li, Tianyu, Zhang, Yan, Wang, Libin, Wang, Bobo, Global Media Journal


Background

General Secretary Xi Jinping put forward at the 19th NPC that the solution to the "three rural issues" is a fundamental issue concerning the national economy and the people's livelihood. The implementation of the strategy of rejuvenating the rural areas is the top priority of all work of CCP. The "13th Five-Year National Agricultural and Rural Information Development Plan" formulated in 2016, as well as the Thirteenth Five-Year Plan for Poverty Alleviation and the No. 1 Document of the Central Committee in 2017 all clearly stated that it is necessary to give full play to the important role of information in poverty alleviation. Making information for poverty alleviation becomes a powerful force in poverty alleviation work, and all social groups are inclusive to narrow the digital divide [1-3].

Social media has surpassed search engines and became the largest source of Internet traffic now, accounting for 46% and 40% respectively [4]. "She hui mei ti" is translated from social media, and some people translate it as "she hui hua mei ti" Regarding social media, it is widely believed that the earliest research was published by the American scholar Antony Mayfield in 2007, an e-book named What is social media [5]. He believes that social media is the general term for a series of online media. These media are characterized by participation, openness, communication, dialogue, community, and connectivity, and empower everyone to create and disseminate content. Professor Peng Lan from Tsinghua University believes that social media has two main characteristics: The first is the combination of content production and socialization. In other words, social relations and content production are mutually integrated. Second, the protagonist on social media platforms is the user, not the website operator [6]. At present, although the definition of social media is not consistent, it has a common connotation. The two major elements of social media are the large number of people and spontaneous communication.

Scholar Tan Tian divides social media into four categories: first, platform type, such as Weibo; second, community type, such as QQ Group, WeChat Group etc.; third, it is a tool type. Users can enjoy services and carry out App appraisal such as DDT. Fourth, ubiquitous, refers to content and services with social attributes that will be embedded in various types of media [7].

As a new form of communication, social media has long surpassed the scope of a media tool and is reflected in various fields. For example: Scholar Liu Jiqun from a political point of view [8] believes that online social media participates in the construction of cyberpolitical culture actively, cultivates the civic temperament of political culture, and leads the development direction of political culture. Scholar Zhang Xiyan from Army Construction [9] discussed the five functions of social media in the US military's military field: information release, interaction, strategic communication, information operations, and crisis communication. Scholar Luo Xianda examines the function of social media in the "3 11" Great East Japan Earthquake from the perspective of risk society theory [10]. It can be said that social media has become an indispensable information tool for people's lives. It is not a specialized tool in a certain field, nor is it a patent for people who only serve urban people. It has long been fruitful in the vast rural areas.

China is a large agricultural country. The peasant population accounts for 50.32% of the total population [11]. The rural area is an important practical place for democratic selfgovernment at the grassroots level in China, and it is also a vanguard of many reform policies in China [12]. Although there are obstacles in the development of social media in rural areas, it is not slow due to the huge demand of the farmers. However, the academic community's application and research on rural social media is only limited to hardware [13] or certain specific groups, rather than rural residents. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Social Media Research on the Road to Information Poverty Alleviation in Rural Areas of China
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.