China Box Office: Disney’s ‘Mulan’ Has Soft Opening, Draws Mixed Reviews

By Shackleton, Liz | Screen International, September 14, 2020 | Go to article overview

China Box Office: Disney’s ‘Mulan’ Has Soft Opening, Draws Mixed Reviews


Shackleton, Liz, Screen International


Although the film topped the weekend box office, it appears to have suffered from a range of factors depressing mainland China box office.

Disney’s live-action Mulan grossed $22.7m on its opening weekend (September 11-13), according to figures from Artisan Gateway, a relatively soft opening for a film that was relying on Chinese box office, and only a shade above the $20.6m grossed by The Eight Hundred over the same period.

Although the film topped the weekend box office, it appears to have suffered from a range of factors depressing mainland China box office, from piracy to mixed reviews, and the short time period it was given between confirmation of release date and the September 11 opening in which to conduct marketing.

The film has also been hit by a growing wave of controversy, starting last year when lead actress Liu Yifei posted on social media in support of Hong Kong police during the pro-democracy protests, to the recent revelation that it filmed in Xinjiang, a region in which the detention of members of the Uighur community has been widely reported on.

Disney chief financial officer Christine McCarthy recently acknowledged that the decision to shoot some scenes in Xinjiang has “generated a lot of issues for us.”

However, these factors are only likely to impact the film’s box office in Asian and other international territories outside of mainland China.

Within China, the audience reaction and piracy issues seem to be more directly related to poor box office performance. High-definition copies of the film have been available online since it launched on Disney+.

Meanwhile, China’s young cinema-goers appear to be less enamoured of China-themed Hollywood blockbusters than they have been previously, especially as the quality of local production has increased in recent years and the Mulan story has been told multiple times across different formats. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

China Box Office: Disney’s ‘Mulan’ Has Soft Opening, Draws Mixed Reviews
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.