nals are held in the afternoon and the women's during prime time ( Vecsey, 1992). It is also evidenced in the barrage of skating entertainment programming that emerged in the 1996-1997 television season, including such prime-time specials as "Rock' n Roll Figure Skating." According to the debut issue of Sports Illustrated's WomenSport magazine ( 1997), figure skating is now the second most watched sport on television, behind pro-football.
Despite the scandalous and sensationalistic framing of the Harding /Kerrigan spectacle, a subversive reading also supports the view that women's figure skating is big sport and big business. Perhaps this spectacle can help facilitate coverage of, and interest in, less spectacular women's sport. The adoption of characteristics of both the melodramatic art and feminine narrative forms may help make this interest in women's sport possible.