countries. It is equally unlikely that the top managers from the CMEA countries will be willing to turn over the control of their marketing organizations in the North American markets to national managers.
Finally, an overview of the five areas critical to successful marketing indicates that the CMEA economies do not have the internal capabilities to deal with the sophistication of the North American markets now and it is unlikely that they will be able to acquire these capabilities in the near future. Attempts to form joint ventures or attract foreign investment into the CMEA economies to enhance these capabilities were in the past and are currently being saddled with additional philosophical and ideological barriers.
It is anticipated that the relatively low productivity of the CMEA countries will continue. As additional modernization efforts are introduced, internal demand for higher-quality goods will also increase. Any increases in internal demand will have to be addressed by the CMEA countries by channeling products intended for exports into domestic markets. Consequently, the presence of Eastern European economies in North American markets during the late 1980s and early 1990s will be marginal and cosmetic in nature at best.