Regional Cultures, Managerial Behavior, and Entrepreneurship: An International Perspective

By Joseph W. Weiss | Go to book overview

of value-linked advertisements would be especially interesting and potentially important.

The advice to "Forget the bilge you were taught in sixth grade geography about East and West, North and South" ( Garreau 1981, 1) seems premature. The admonition to "Forget the maze of state and provincial boundaries" (ibid.) is not valuable unless one plans to abandon geographic segmentation entirely. Of course, the best segmentation approach depends upon the particular goals and purposes of the segmentation, but when values are implicated in the goals and purposes, this study provides no evidence that we should abandon the Bureau of Census system.


NOTES
1.
p = 0.0348.
2.
If the alpha level had been 0.05, one would expect one difference to be significant by chance. In fact, two more differences were significant. People in the Breadbasket value warm relationships with others more than other factors, and people in the Empty Quarter value sense of belonging more than other factors. Such differences, however, should be interpreted with extreme caution, if at all, in the absence of overall significance.

-60-

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