Nieves Martinez and Pedro Nueño
This essay examines the business behavior and regional values of the Catalan middle class and its impact on the economic environment of the region. Particular emphasis is given to the evolution of Catalan entrepreneurship. The decade of the 1980s is a starting point of a new historic period, especially since important political changes have taken place in Spain. To understand the Catalan entrepreneur of the 1980s, we must trace past regional industrial changes. This analysis combines an historic perspective with a qualitative analysis of recent business trends in Catalonia. Our aim is to explore the relationship between regional culture and business behavior in this Spanish context.
The study is divided into two parts. Part 1 is an overview of major historical factors that affected the characteristics and evolution of current Catalan business culture and behavior. Part 2 identifies the strengths and weaknesses of Catalan business values and behavior and is based on a review of relevant literature and on interviews with key personalities in the current Catalan business community.
Located in the northeast corner of Spain, separated by the Pyrenees Mountains from France and facing the Mediterranean, the region of Catalonia has more than 3,000 years of economic history. Its own culture is closely tied to the local Catalan language, a Roman language that is close to French. The population totals 6 million, half of whom are concentrated in the greater Barcelona area.
Catalonia has political autonomy as do other regions in Spain. The Catalan government is called the Generalitat. Catalonia is known as an