How to Publish
The task of publishing a research report can be seen as consisting of eleven steps, with the decisions at each step influenced by a variety of conditions. Chapter 15 inspects each of the steps in relation to the conditions that can profitably be weighed in resolving the issues that each step entails.
The eleven steps are labeled: (1) choosing the publishing form, (2) locating a publishing outlet, (3) organizing the manuscript, (4) submitting a proposal, (5) negotiating the publishing conditions, (6) obtaining copyright permission, (7) furnishing a completed manuscript, (8) responding to copyediting, (9) preparing an index, (10) proofreading, and (11) distributing the final product.
When selecting a publishing outlet, researchers can be guided by the considerations reviewed in Chapter 14, such as the intended audience, length of the report, expense to the author, probability of acceptance by a publisher, amount of control maintained by the author, and more.
At the outset it is useful to recognize that authors may choose more than one form in which to issue their findings. For instance, doctoral students may first offer their results in a detailed dissertation, then subsequently report the main findings in a short journal article, or they may write a brief summary of the results in a style suitable for a popular magazine or newspaper.
The following five cases illustrate typical patterns that the choosing process can assume under different circumstances.