Public Relations Writing

By E. W. Brody; Dan L. Lattimore | Go to book overview
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Public Relations Writing
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Preface xiii
  • 1 - ROLES AND RESPONSIBILITIES 1
  • 2 - PERSUASION REVISITED 17
  • ADDITIONAL READING 35
  • 3 - SUBSTANCE AND STYLE 37
  • ADDITIONAL READING 53
  • 4 - MESSAGE DEVELOPMENT 55
  • ADDITIONAL READING 68
  • 5 - THE BASICS OF PUBLIC RELATIONS WRITING 69
  • ADDITIONAL READING 83
  • 6 - NEWS AND FEATURE RELEASES 85
  • ADDITIONAL READING 102
  • 7 - PRINTED MATERIALS 105
  • ADDITIONAL READING 119
  • 8 - MEDIA KITS AND THEIR CONTENT 121
  • ADDITIONAL READING 130
  • 9 - BUSINESS WRITING 131
  • ADDITIONAL READING 144
  • 10 - WRITING FOR BROADCAST 145
  • ADDITIONAL READING 151
  • 11 - AUDIOVISUAL SCRIPWRITING 153
  • Notes 163
  • ADDITIONAL READING 163
  • 12 - VIDEO PUBLIC RELATIONS 165
  • Notes 174
  • ADDITIONAL READING 175
  • 13 - SCRIPTWRITING FOR SLIDE-TAPE PRESENTATIONS 177
  • Notes 191
  • ADDITIONAL READING 191
  • 14 - PUBLIC SERVICE ANNOUNCEMENTS 193
  • Notes 203
  • ADDITIONAL READING 203
  • CASE ONE. FEDERAL EXPRESS CORPORATION 205
  • CASE TWO: BAPTIST MEMORIAL HOSPITAL 223
  • CASE THREE: ALSAC-ST. JUDE CHILDREN'S RESEARCH HOSPITAL 245
  • SELECTED BIBLIOGRAPHY 261
  • Index 263
  • ABOUT THE AUTHORS *
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