The Internet Age of Competitive Intelligence

By John J. McGonagle; Carolyn M. Vella | Go to book overview
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The Internet Age of Competitive Intelligence
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface ix
  • Notes x
  • 1 - What Has Happened to Competitive Intelligence? A New Era of Business Research--Thirteen Years After 1
  • Notes 13
  • 2 - Who is Using Competitive Intelligence? Where is Competitive Intelligence Now? 17
  • Notes 23
  • 3 - The CI Process and Its Problems 25
  • Appendix: Basic Principles for Producing CI 31
  • Conclusions 33
  • Conclusions 34
  • 4 - Needs Determination for Ci Research and Analysis 37
  • Notes 44
  • 5 - Collection Issues: Research Strategies and Techniques 45
  • Notes 57
  • 6 - The Rise in the Importance of Secondary Sources 59
  • Notes 63
  • 7 - Using Online Databases 65
  • Notes 74
  • 8 - How to Use the Internet 75
  • Notes 84
  • 9 - Effective CI Techniques to Supplement Secondary Research 87
  • Notes 96
  • 10 - Analysis 97
  • Notes 122
  • 11 - Presentation and Dissemination 127
  • Notes 142
  • 12 - Legal and Ethical Issues 145
  • Notes 156
  • 13 - Securing and Protecting Competitively Sensitive Information 159
  • Notes 166
  • 14 - Management Issues 169
  • Notes 184
  • 15 - Operational Issues 187
  • Notes 203
  • Appendix: Using a Competitor Analysis Checklist 205
  • Glossary 211
  • Selected Bibliography 219
  • Index 221
  • About the Author 225
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