Teaching Mass Communication: A Guide to Better Instruction

By Michael D. Murray; Anthony J. Ferri | Go to book overview

TEACHING
MASS COMMUNICATION

A. Guide to Better Instruction

EDITED BY Michael D. Murray AND Anthony J. Ferri

PRAEGER New York Westport, Connecticut London

-iii-

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Teaching Mass Communication: A Guide to Better Instruction
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vii
  • Introduction 1
  • Notes 4
  • Part I - THE INTRODUCTORY COURSE 7
  • Chapter 1 the Basic Course in Mass Communication 11
  • Notes 24
  • Chapter 2 - INTRODUCTION TO BROADCASTING 41
  • Chapter 3: INTRODUCTION TO PUBLIC RELATIONS 43
  • Chapter 4: INTRODUCTION TO FILM 57
  • Chapter 5: INTERNSHIP PROGRAMS 71
  • Part II APPLIED COURSEWORK 85
  • Chapter 6: WRITING NEWS FOR PRINT AND BROADCAST 89
  • Chapter 7 Reporting 101
  • Notes 112
  • Chapter 8 Advertising Campaigns 113
  • Note 124
  • Chapter 9 Audio Production 125
  • Notes 137
  • Chapter 10 Video Production 139
  • Notes 153
  • Chapter 11 Teaching Research Methods to Undergraduates 155
  • Notes 161
  • Part III ADVANCED COURSEWORK 163
  • Chapter 12 Mass Communication Law 169
  • Notes 184
  • Chapter 13 - MASS COMMUNICATION MANAGEMENT 185
  • Note 196
  • Chapter 14 Mass Communication History 197
  • Notes 209
  • Chapter 15 Mass Media and Politics 211
  • Notes 223
  • Chapter 16: MEDIA CRITICISM 225
  • Chapter 17 Media Ethics 235
  • Notes 254
  • SUGGESTED READINGS 257
  • Index 261
  • EDITORS AND CONTRIBUTORS 265
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