Personalities and Products: A Historical Perspective on Advertising in America

By Edd Applegate | Go to book overview

Personalities and Products
A HISTORICAL PERSPECTIVE ON ADVERTISING IN AMERICA

Edd Applegate

Contributions to the Study of Mass Media and Communications, Number 53

GREENWOOD PRESS Westport, Connecticut · London

-iii-

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Personalities and Products: A Historical Perspective on Advertising in America
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Preface ix
  • Acknowledgments xi
  • 1 - Advertising in Colonial America 1
  • Notes 27
  • 2 - The First Advertising Agents 31
  • Notes 52
  • 3 - How P. T. Barnum Helped Change the Course of Advertising 55
  • Notes 72
  • 4 - Advertising Patent Medicine: The Rise of Lydia Pinkham 75
  • Notes 86
  • 5 - John Wanamaker and His Influence on Retail Advertising 87
  • Notes 100
  • 6 - Albert Lasker and the Lord and Thomas Advertising Agency 103
  • Notes 116
  • 7 - Procter & Gamble and Advertising Cleanliness: The First 100 Years 117
  • Notes 139
  • 8 - The Springs Cotton Mills Advertising Campaign of the Late 1940s and Early 1950s 141
  • Notes 153
  • Bibliography 157
  • Index 171
  • About the Author *
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