Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

By Lynda Lee Kaid; Anne Johnston | Go to book overview

Index
Advertising, political: advantages of, 1-2, 13-15; candidate dress in, 61-62, 88-89, 97; candidate speaking/appearing in, 60-62, 88-89, 97, 131; candidate speech and body movement in, 62-64, 88-89; content of, 16-19; cost of, 7; coverage of by media, 11, 147- 165; early use of, 3; effects on voters, 19-24; international, 167-178; production formats of, 65-69, 97-98, 132, 154; regulation of, 7-11, 191-192; settings of, 62, 88-89; testimonials in, 66-67. See Negative advertising; Positive advertising; Videostyle
Adwatch: as coverage of political advertising, 11, 147-165passim; defined, 148; effects of, 164
Agnew, Spiro, attacked in 1968 Humphrey ad, 116-117, 124, 151
Americanization, of political adverrising, 168-170, 175
Americans for Democratic Action (ADA), 129
Attack ads. See Negative advertising
Belafonte, Harry, in 1960 Kennedy ads, 67
Blair, Tony, 173, 179
Broder, David, 148
Buchanan, Pat, attack on Bush in 1992 primary ads, 144
Bush, George H.W.: attacks on Michael Dukakis in 1988 campaign ads, 69, 122-123; attacked by Dukakis in 1988 ads, 123-124, 177; attacks on Clinton in 1992 ads, 125-126, 144; attacked by Clinton in 1992 ads, 124-125, 144; media coverage of advertising, 156-160; negative spots, use of, 121-123,

-221-

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