Index
| Advertising, political: advantages of, 1-2, 13-15; candidate dress in, 61-62, 88-89, 97; candidate speaking/appearing in, 60-62, 88-89, 97, 131; candidate speech and body movement in, 62-64, 88-89; content of, 16-19; cost of, 7; coverage of by media, 11, 147- 165; early use of, 3; effects on voters, 19-24; international, 167-178; production formats of, 65-69, 97-98, 132, 154; regulation of, 7-11, 191-192; settings of, 62, 88-89; testimonials in, 66-67. See Negative advertising; Positive advertising; Videostyle | |
| Adwatch: as coverage of political advertising, 11, 147-165passim; defined, 148; effects of, 164 | |
| Agnew, Spiro, attacked in 1968 Humphrey ad, 116-117, 124, 151 | |
| Americanization, of political adverrising, 168-170, 175 | |
| Americans for Democratic Action (ADA), 129 | |
| Attack ads. See Negative advertising | |
| Belafonte, Harry, in 1960 Kennedy ads, 67 | |
| Blair, Tony, 173, 179 | |
| Broder, David, 148 | |
| Buchanan, Pat, attack on Bush in 1992 primary ads, 144 | |
| Bush, George H.W.: attacks on Michael Dukakis in 1988 campaign ads, 69, 122-123; attacked by Dukakis in 1988 ads, 123-124, 177; attacks on Clinton in 1992 ads, 125-126, 144; attacked by Clinton in 1992 ads, 124-125, 144; media coverage of advertising, 156-160; negative spots, use of, 121-123, |
-221-
