Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

By Lynda Lee Kaid; Anne Johnston | Go to book overview

ABOUT THE AUTHORS

Lynda Lee Kaid is Professor of Communication and George Lynn Cross Research Professor at the University of Oklahoma, where she also serves as the Director of the Political Communication Center and supervises the Political Commercial Archive. She is the author or editor of 14 books, including The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies, and Political Campaign Communication: A Bibliography and Guide to the Literature.

Anne Johnston is an associate professor in the School of Journalism and Mass Communication at the University of North Carolina, Chapel Hill. She has authored and co-authored work on cross-cultural studies of political broadcasting, styles and strategies in political advertising, and on women and the media. Her articles have appeared in the Journal of Applied Communication Research, Journalism Quarterly, Journal of Communication, and Political Communication.

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