Higher Education for Business

By Robert Aaron Gordon; James Edwin Howell | Go to book overview

chapter 10
OTHER UNDERGRADUATE PROGRAMS IN BUSINESS
THIS REPORT has as its major focus the degree programs of schools of business in colleges and universities. Instruction in business, however, is offered in a number of different forms and in a variety of organizational settings. This chapter is concerned with several of the more important of these "minor" programs, namely:
1. "Service" programs in business administration for students majoring in nonbusiness fields.
2. Degree programs in business in colleges and universities not having separately organized business schools--i.e., degree programs administered by departments of business and economics.
3. Business curricula in engineering schools.
4. Business programs in community or junior colleges.

Programs for Nonbusiness Students

We suggested in Part II that the business schools have a responsibility to provide some instruction in business for undergraduates majoring in nonbusiness areas. Liberal arts graduates (and engineers) will continue to be an important source of managerial talent. A modest amount of formal instruction in business administration will enable such students to embark more quickly and more successfully on a business career and ease the problem of adjustment, particularly for the liberal arts graduate.1 This is a service function which the business schools are not now adequately performing.

We suggest a modest program of four or five semester courses geared especially to the needs of students who are not majoring in business administration. A wide range of possibilities suggest themselves, and schools will need to experiment to find what best fits their own resources and the interests of their potential audience.

____________________
1
Cf. our earlier comments on the adjustment problems of the liberal arts graduate in Chapter 6. Other students--for example, in law and engineering--might also profit from service courses of the sort described here.

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