OTHER UNDERGRADUATE PROGRAMS IN BUSINESS
|1.||"Service" programs in business administration for students majoring in nonbusiness fields.|
|2.||Degree programs in business in colleges and universities not having separately organized business schools--i.e., degree programs administered by departments of business and economics.|
|3.||Business curricula in engineering schools.|
|4.||Business programs in community or junior colleges.|
We suggested in Part II that the business schools have a responsibility to provide some instruction in business for undergraduates majoring in nonbusiness areas. Liberal arts graduates (and engineers) will continue to be an important source of managerial talent. A modest amount of formal instruction in business administration will enable such students to embark more quickly and more successfully on a business career and ease the problem of adjustment, particularly for the liberal arts graduate.1 This is a service function which the business schools are not now adequately performing.
We suggest a modest program of four or five semester courses geared especially to the needs of students who are not majoring in business administration. A wide range of possibilities suggest themselves, and schools will need to experiment to find what best fits their own resources and the interests of their potential audience.____________________