13
Postmodernism and the Market

Fredric Jameson

Linguistics has a useful scheme that is unfortunately lacking in ideological analysis: it can mark a given word as either 'word' or 'idea' by alternating slash marks or brackets. Thus the word market, with its various dialect pronunciations and its etymological origins in the Latin for trade and merchandise, is printed as /market/: on the other hand, the concept, as it has been theorized by philosophers and ideologues down through the ages, from Aristotle to Milton Friedman, would be printed ≪market≫. One thinks for a moment that this would solve so many of our problems in dealing with a subject of this kind, which is at one and the same time an ideology and a set of practical institutional problems, until one remembers the great flanking and pincer movements of the opening section of the Grundrisse, where Marx undoes the hopes and longings for simplification of the Proudhonists, who thought they would get rid of all the problems of money by abolishing money, without seeing that it is the very contradiction of the exchange system that is objectified and expressed in money proper and would continue to objectify and express itself in any of its simpler substitutes, like work-time coupons. These last, Marx observes dryly, would under ongoing capitalism simply turn back into money itself, and all the previous contradictions would return in force.

So also with the attempt to separate ideology and reality: the ideology of the market is unfortunately not some supplementary ideational or representational luxury or embellishment that can be removed from the economic problem and then sent over to some cultural or superstructural morgue, to be dissected by specialists over there. It is somehow generated by the thing itself, as its objectively necessary after-image: somehow both dimensions must be registered together, in their identity as well as in their difference. They are, to use

-278-

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Mapping Ideology
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Introduction: The Spectre of Ideology 1
  • Notes 30
  • 1: Messages in a Bottle 34
  • 2: Adorno, Post-Structuralism and the Critique of Identity 46
  • Notes 64
  • 3: The Critique of Instrumental Reason 66
  • Notes 88
  • 4: The Mirror-phase as Formative of the Function of the I 93
  • Notes 99
  • 5: Ideology and Ideological State Apparatuses (Notes towards an Investigation) 100
  • Notes 138
  • 6: The Mechanism of Ideological (Mis)recognition 141
  • Notes 150
  • 7: Determinacy and Indeterminacy in the Theory of Ideology 152
  • Notes 165
  • 8: The New Questions of Subjectivity 167
  • Notes 178
  • 9: Ideology and its Vicissitudes in Western Marxism 179
  • Notes 224
  • 10: Feminism, Ideology, and Deconstruction: A Pragmatist View 227
  • Notes 233
  • 11: Ideology, Politics, Hegemony 235
  • Notes 262
  • 12: Doxa and Common Life: An Interview 265
  • Note 277
  • 13: Postmodernism and the Market 278
  • Notes 295
  • 14: How Did Marx Invent the Symptom? 296
  • Notes 331
  • List of Sources 332
  • Index 333
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