Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry

By Timothy J. Muris; David T. Scheffman et al. | Go to book overview

Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry

TIMOTHY J. MURIS, DAVID T. SCHEFFMAN, and PABLO T. SPILLER

Q

QUORUM BOOKS

Westport, Connecticut London

-iii-

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Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Acknowledgments vii
  • 1 - Introduction 1
  • Notes 10
  • 2 - A Strategic Analysis of the Csd Industry 11
  • Appendix 2.1 36
  • 3 - The Origins and Development of Soft-Drink Distribution 47
  • Notes 53
  • 4 - The Modern Soft-Drink Industry 55
  • Notes 82
  • 5 - Strategy and Structure in Soft-Drink Distribution 85
  • Introduction 85
  • Conclusion 114
  • Notes 115
  • 6 - The Organization of Distribution of Other Major Grocery Manufacturers 119
  • Notes 131
  • 7 - Antitrust Theories of Bottler Acquisitions 133
  • Introduction 133
  • SUMMARY 143
  • Notes 144
  • 8 - Antitrust Challenges in the Csd Industry 147
  • Introduction 147
  • Conclusion 158
  • Notes 159
  • Appendix 8.1 - Soft-Drink Bottlers Indicted for Price-Fixing 162
  • Appendix 8.2 - Soft-Drink Bottler Officers Indicted for Price-Fixing 173
  • 9 - Increased Operating Efficiencies Arising from Captive Distribution: The St. Louis and Denver Pepsi-Cola Franchises 179
  • Introduction 179
  • Conclusion 191
  • Notes 192
  • 10 - The Output Effects of Captive Distribution: A Case Study of Sales in Mei Markets 193
  • Introduction 193
  • SUMMARY 206
  • Notes 206
  • 11 - The Price Effects of Bottler Acquisitions 209
  • Introduction 209
  • Conclusion 233
  • Notes 234
  • Appendix 11.1 - Variable Definitions 236
  • 12 - The Competitive Effects of Bottler Acquisitions: The Stock Market Evidence 237
  • Conclusion 241
  • Notes 242
  • Appendix 12.1 - Events Under Study 243
  • Appendix 12.2 - Stock Market Responses to Announcements of Mergers by PepsiCo and The Coca-Cola Company 244
  • 13 - Conclusion 247
  • Notes 252
  • SELECTED BIBLIOGRAPHY 253
  • Index 257
  • About the Authors 261
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