An analysis of significantly different values according to the country of the respondents was presented in Chapter 3 (individualism values) and Chapter 4 (collectivism values). This analysis focused on the significant differences in mean responses between pairs of countries surveyed using chi square and ANOVA procedures. Moreover, the analysis focused on mean responses to individual value propositions that pertained to a number of values falling within the two broad value tendencies, individualism and collectivism. This chapter continues this analysis by contrasting the value preferences pertaining to individualism and collectivism to ascertain the extent of congruence of the responses of respondents from each country involved. Then an analysis of the ranking of a set of values by respondents in each country follows. Finally, a value profile is developed for the respondents from each of the eight countries.
There are certain expected relationships between preferences for individualism versus collectivism as major values. For example, you would expect a person who places a greater emphasis on individualism to have a lower preference for collectivism, and vice versa. In the previous two chapters the analysis focused on comparing the differences in mean responses according to the country of the respondents. These overall mean responses relating to the five values that directly reflect an overall tendency toward individualism are shown in Tables 3.1 through 3.5 of Chapter 3. Similarly, those overall mean responses relating to the five values that reflect an overall tendency toward collectivism are shown in Tables 4.1 through 4.5 of Chapter 4. Table 5.1 summarizes the value preferences of the eight groups of respondents using the data from those