a "unique and valuable" insight into the office of the modern presidency.
There are several contributions this book makes to the study of political communication. First, this study makes a detailed and an insightful analysis of the rhetoric of Ronald Reagan. It is a comprehensive study and provides a basis for future specific applications or events of study of the Reagan presidency. Second, the study contributes to our theoretical knowledge of the role and function of rhetoric in the modern presidency. For example, particularly useful is the definition and explication of the notion that effective rhetoric has the two major components of preparation and saturation. Also, in terms of foreign policy, the importance of a president providing an interpretive framework to ensure public understanding and support is well demonstrated: "If a president's greatest asset is his ability to control the agenda and the public interpretation of that agenda, he must speak loudly and often, and whenever possible, he must be the only one speaking authoritatively." 10 Finally, the book provides useful insight and speculation about the nature of the state of rhetoric in the "post-Reagan era."
I am, without shame or modesty, a fan of the series. The joy of serving as its editor is in participating in the dialogue of the field of political communication and in reading the contributors' works. I invite you to join me.
Robert E. Denton, Jr. Blacksburg, Virginia 1989