The Serbian Perspective
As the Serbian leadership in both Serbia and Bosnia-Herzegovina came to see their actions as counter to international norms, or at least as having potentially negative consequences for their relations with the international community, they sought to deny all accountability and even the very existence of genocide. Denial was also important for the general domestic audience in order to make any further action more palatable and to avoid a questioning of the leadership's morality. This deceptive strategy could take the form of outright denial by the leadership that anything had occurred at all, or it could entail repackaging an act as something noble, often under a euphemism. In many cases among average Serbs, genuine self-denial was no doubt at work, stemming from an internalized belief that their actions were in no way wrong. This perception was bolstered by domestic propaganda from multiple sources.
Many in the leadership may have actually rationalized their denial by legitimizing anything that would assure the greater good for their nation, given the polarized analytical context they had created for themselves. Power and decision making within the Bosnian Serb leadership seemed to be exercised in a collegial manner. Varying approaches on strategies and methods reflected personality differences and factional loyalties. However, on the ultimate goals there was substantial consensus.
In general, and particularly when dealing with foreign audiences, the Serbian leadership usually displayed an acute awareness that their actions